Communications and Marketing helps the University manage its reputation and brand, and to communicate its aims and achievements globally, nationally, regionally, locally and internally.
The department has a number of roles:
-
take direct responsibility for the University’s corporate communications, internal and external, its reputation management and brand leadership
-
provide professional leadership and strategic direction for all University communications and marketing
-
develop and manage the framework for efficient and effective procurement and delivery of marketing communications goods and services.
Our work in detail
Strategic Marketing
The strategic marketing team's work includes developing a University wide marketing strategy, and supporting Academic Schools and relevant professional services in developing and implementing their interrelated marketing plans. We are also responsible for ensuring that the University’s brand is correctly and consistently applied across all media.
Media relations
Media Relations helps the University manage its reputation through relationships with local, national, international and specialist print and broadcast media. Visit www.southampton.ac.uk/news.
Public relations
Public relations staff advise and support the University’s senior management in a range of activities, designed to build and maintain a strong reputation, influence public policy, and find a common ground with stakeholders.
Digital media
The Digital Media team is responsible for the University's corporate website and manages its output across all digital media. Working closely with the Strategic Marketing and Media Relations teams, we ensure that the brand is consistent across all digital media. We build and maintain a variety of other University websites, and provide expertise - technical and editorial - across the University.
Publications
The Publications team is responsible for many of the University's flagship publications, including the Undergraduate and Postgraduate prospectuses, New Boundaries, the Southampton Annual Review, Neighbourhood News, The Voice and Hartley News.
Internal communications
Internal communications manages University-wide communication between the Executive Group and staff. Working closely with the Digital Media team, we also encourage dialogue between staff across the University and support communication between staff and management.
Corporate Events
Corporate Events manages a range of event activity at Southampton designed to inspire, educate and engage. We collaborate with departments across the University to achieve individual event goals and objectives, serving as a University-wide resource which provides expertise and guidance in the planning and implementation of events. In addition, we are responsible for producing and maintaining the University's master Events Calendar.
Community relations
Community Relations provides the link between the University and the community. Our relationships with residents in the local neighbourhood are very important to us and we maintain close links with local residents' associations, community groups, the police and other agencies. Visit www.southampton.ac.uk/community.
CRM student enquiries
The CRM Team deal with all the enquiries for prospectuses that come in via the website (mysoton), email, letter or telephone.
Merchandise
The Merchandise team manage the stock and sale of University branded merchandise. Visit www.southampton.ac.uk/gifts.
