The University of Southampton
Southampton Business School

Dr Lisa Harris 

Associate Professor in Marketing, Deputy Director of The Web Science Institute,Associate Director of the Centre for Innovation in Technology and Education,Programme Leader of the Digital Marketing MSc

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Dr Lisa Harris is an Associate Professor in Marketing within Southampton Business School at the University of Southampton.

Lisa Harris is Deputy Director of the Web Science Institute at the University of Southampton, responsible for inspiring innovative educational and research projects and building multi-disciplinary communities of practice. She developed and runs the Digital Marketing MOOC (#FLdigital) and the Power of Social Media MOOC (#FLsocialmedia) in partnership with the University’s Institute for Learning, Innovation and Development and FutureLearn. Lisa also looks after the Business School’s Digital Marketing MSc, and has led a number of cross-faculty teams to develop innovative “blended learning” study programmes. She runs a series of Digital Literacy workshops with a team of student “Digichamps”. Since 2007 Lisa has contributed to a number of research projects and practical online marketing workshops for SMEs with Alan Rae, under the title “Punch Above Your Weight”. She is also an accredited online MBA Tutor at the University of Liverpool. In 2013 she achieved the Vice Chancellor's Team Award for Digital Literacies and the Student Union Faculty Award for Innovative Teaching.





Research interests

Lisa has a team of PhD students investigating such topics as:

  • Integrating digital literacies into the curriculum
  • MOOCs as catalysts for change in HE
  • Social media marketing in the charity sector
  • Open Innovation and entrepreneurship
  • Towards a model of Web Observatories
  • The role of digital media in cultural heritage
  • Managing consumer privacy online

Blogs and websites 



Lisa is Deputy Director of The Web Science Institute, Associate Director of the Centre for Innovation in Technology and Education, and Programme Leader of the Digital Marketing MSc.




Dr Lisa Harris
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

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