Dr Mike Molesworth PhD
Principal Teaching Fellow
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Dr Mike Molesworth is Principal Teaching Fellow within Southampton Business School at the University of Southampton.
I have been lecturing since 1996, for most of that time focussing on online consumer behaviour and emerging consumer cultures. I first taught modules relating to online behaviour and marketing in 1998.
I have also been a Teaching Fellow in the Centre of Excellence in Media Practice at Bournemouth Media School, where amongst other things, I was involved with innovations in online course delivery.
More recently I helped set up the Creative Enterprise Bureau, a unique staff/student collaborative consultancy at Bournemouth University, working for clients such as ITV, Channel 4, Toyota and Samsung.
With colleagues I have won several best paper awards in journals and at conferences, including my work on digital consumption with Dr Janice Denegri-Knott in Consumption, Markets and Culture, and with Becca Watkins at the international Consumer Culture Theory Conference. I have also won a 'most cited' award in Teaching in Higher Education, for my work on the marketisation of Higher Education.
I moved to the University of Southampton in 2014, after working at Bournemouth University for 17 years.