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The University of Southampton
Southampton Business SchoolPostgraduate study

Nader Tibi MSc Digital Marketing, 2013

Team Leader (Marketing), American College of the Middle East

Nader Tibi's Photo

The MSc course is a well-crafted one-year plan of study that will smooth your way into today’s digital-friendly world!

As a graduate with a BSc in Marketing, I have always believed that continuous personal development is essential in order to succeed as a marketer. After working for six years in healthcare marketing, I noticed tremendous changes happening because of emerging social media and online marketing and decided to pursue a masters programme in Digital Marketing to learn how to cope with such a change. I chose the University of Southampton because not only did it offer exactly the degree I was looking for, but also has a good ranking in the league tables and affordable tuition fees.

The course is mainly aimed at people who wish to establish a foundation of digital marketing both in theory and practice. The curriculum is diverse and covers technical skills such as web analytics and the development of applications in two semesters while also integrating the marketing and business perspective. It is a well-crafted one-year plan of study that will smooth your way into today’s digitally-friendly world!

As well as my academic studies, I got involved in many extra-curricular activities. My supervisor and school coordinators were always helpful in pointing out those opportunities and I was very quick to try them. From volunteering in conferences like Tedx Talks, to attending marketing career fairs in London, all the way to receiving a sponsored Spanish language course, I can consider my experience at the University of Southampton a very rich and rewarding one. I also signed up for a two week summer school at the Ecole de Management Normandie in northern France to learn about European business, we even managed to visit Paris!

I would say that there is a lot which a student can learn and do here in the UK. The country offers a great quality of education inside the classroom but also has very interesting life experience and opportunities to offer its guests.

Interested in studying our MSc Digital Marketing degree? Visit our course page

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