The University of Southampton
Southampton Business SchoolPostgraduate study

MSc Digital Marketing (1 year)

Understand how the latest technologies have transformed marketing and learn how to make the most of them.

digitalmarketing

Overview

The introductory MSc module runs alongside the Digital Marketing MOOC, enhancing the learning experience by encouraging them new students to interact with MOOC learners from all over the world and build their learning and employability networks. There are also opportunities for the best MSc students to gain experience as paid MOOC Mentors.

Industry speakers are invited to contribute their expertise to the programme.

Some modules include practical tasks set by and completed for the benefit of digital marketing agencies.

Students are invited to attend and contribute to the regular cutting-edge events organised by the University’s Web Science Institute.

Students are encouraged to join the Digital Champions programme where they are offered paid opportunities to put their digital marketing skills into practice on behalf of the University. Digital Champions are valuable ambassadors helping staff and students to build their professional digital profiles, set up blogs, support live events, and advise on the use of social media for learning, network building and employability purposes.

Digital Champions from previous years have frequently returned as guest speakers to advise current students on making the most of their time at the University and preparing for their careers.

Check out our Digital Marketing MOOC run in partnership with FutureLearn.

View the programme specification document for this course.

To Apply

You can fill out the form online or download an application pack.

Programme Structure

The programme will normally be completed in 12 months. The first nine months involves taught study, divided into two 14-week semesters (including examinations). All modules are at masters level and are taught at Highfield Campus. There are no optional modules on this programme. The Dissertation is core and must be passed.

Special features of the programme

Module content is continually updated to keep pace with this rapidly developing area. Industry speakers are invited to contribute their expertise to the programme.

Programme Leader

Thumbnail photo of Ashley Stout

“The programme offered a more forward-thinking view of the marketing profession that I felt would be invaluable when it came time to start my career.”

Ashley Stout - MSc Digital Marketing

Entry Requirements

Typical entry requirements

Bachelors degree

2:1 classification UK bachelors degree or equivalent.

Find out about equivalent entry requirements and qualifications for your country.

Acceptable subjects: A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science, and Sociology

Required module areas: Business, Management, or Marketing

Excluded subjects: English translation, Art/Performing Art, Vocational Studies

Work experience in a related field can compensate for degree subject/grades.

Pre-masters course

You are able to progress to this MSc programme via the University's Pre-masters programme.

Selection process

The University’s Admissions Policy, available at www.southampton.ac.uk/admissions_policy, applies equally to all programmes of study. These are the typical entry criteria to be used for selecting candidates for admission. The University’s approved equivalencies for the requirements listed will also be acceptable. The entry criteria for our programmes are reviewed annually by the Faculty. Those stated were correct as of July 2015. Applicants should refer to their specific offer conditions on their offer letter.

International applicants

If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.

The following scores are accepted for direct entry:

  • IELTS 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking

All tests must be no more than two years old at the time of enrolment.

For more information visit a list of equivalent English language tests that are also accepted.

If you do not quite meet our English language requirements for direct entry, you may be eligible to apply for one of our pre-sessional English language courses. Please visit the Centre for Language Studies website for further information.

Visit our International Office website or the NARIC website for further information on qualifications.

Recognition of prior learning (RPL)

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Read the University’s Recognition of Prior Learning Policy.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Modules

Typical course content

All Core and Compulsory modules must be taken.

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Fees & funding

Tuition fees

Fees for postgraduate taught courses vary across the University. All fees are listed for UK, EU and international full-time and part-time students alphabetically by course name.

View the full list of course fees

Funding

Scholarships, bursaries, sponsorships or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

TypeDescription
StationeryYou will be expected to provide your own day-to-day stationery items (eg pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However, due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
Printing and copyingIn most cases, written coursework such as essays, projects and dissertations are submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student. For more information about University printing costs, visit www.southampton.ac.uk/isolutions/students/printing
TravelSome modules may include optional visits. You will normally be expected to cover the cost of travel and admission, unless otherwise specified in the module profile.
OtherCandidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

Career Opportunities

Employers report significant skills shortages in this rapidly developing area, which is relevant to organisations large and small in all economic sectors.

Learning & Assessment

Study locations

Share this courseFacebookGoogle+TwitterWeibo

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×