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Marketing Management (MSc)

Award
Master of Science
Typical Offer
2:1 degree View full entry requirements
Duration
1 year
Course Type
Full-time
Campus
Highfield
Next course starts
September 2024

About this course

Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.

This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills.  

This master’s degree in Marketing Management is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.

We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.

You’ll  gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.

You can tailor your learning to suit your professional needs. For example, you can choose to focus on:

  • marketing in the luxury sector
  • using analytics and data effectively
  • global brand strategy
  • business ethics
  • the role of design in marketing

As a research-led University we undertake a continuous review of our courses to ensure quality enhancement and to manage our resources. As a result, this course may be revised however, any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when and how we might make changes.

Course lead

Your course leader is Tom Chapman, Principal Teaching Fellow in the Digital and Data Driven Marketing Department at the Southampton Business School. Visit Tom’s staff profile to find out more about his work.

Accreditations

Sustainable Consumption Among Millennials: what's new, what's different?

Experience a taster lecture delivered by Professor Paurav Shukla.

Course location

This course is based at Highfield.

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.

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