The University of Southampton
Courses

ARTD6079 Design 2 (LBM)

Module Overview

This module is the second core practice module of the programme. The learning outcomes are the same no matter which of the pathways you are following, your output from this module will reflect the approaches of your chosen pathway. This module provides further opportunity for students from the MA Design: Luxury Brand Management pathway to engage in the analysis of your own and others’ ideas and to further develop your practice in a challenging and creative environment.

Aims and Objectives

Module Aims

• encourage you to challenge accepted assumptions about your work and that of other artists appropriate to your ideas • develop your ideas and working methods appropriate to the realisation of increasingly ambitious work • encourage a highly experimental approach to the creative realisation and testing of your ideas • further develop your awareness of a critical context of ideas and artists appropriate to your work

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • apply critical judgement to advance and test your ideas and work
  • select and devise methods and resources appropriate to the development of your work
  • utilise research within a context of experimentation
  • situate your ideas and work in a professional context
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • evaluate relevant concepts and working methods and utilise this information to critically advance your own work
  • begin to formulate your ideas in readiness for the final project
  • select methods through which to explore your ideas
  • identify and acquire new skills where necessary
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • reflect on your own learning
  • communicate your ideas visually and in text
  • Apply knowledge in solving problems creatively

Syllabus

This module concentrates on deepening your understanding of your work and how to ambitiously advance your ideas in preparation for the Final Project. You will be encouraged to challenge accepted positions regarding your own work and that of others, and to adopt a speculative, highly experimental approach to the testing of your ideas. You will have the opportunity to explore the demands of thinking through an interdisciplinary approach to design and to interact with students studying other design pathways and disciplines. Development towards the Final Project is demonstrated by your establishment of working methods appropriate to the realisation of increasingly focused and well informed ideas

Special Features

Field trips will be organised so that transport to and from venues will meet the special needs of any student. The accessibility of the venue to be visited will also be assessed and any appropriate support provided to students with special needs as required.

Learning and Teaching

Teaching and learning methods

Teaching methods may include: • Formal lectures • Tutorials/workshops • Visiting lecturers • Case study analyses • Student led seminar presentations Learning activities include: • Peer group learning • Problem solving activities • Class discussion/ critique Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module learning and teaching activities focus on helping you to explore your ideas. Learning and teaching methods are designed to help you broaden and deepen the scope of your understanding and explore the creative possibilities of your thinking and work. By studying independently you will learn how to manage your time effectively outside the taught sessions. In this module outcomes of independent study will be discussed in tutorials and seminars. These will enable you to communicate the outcomes of your research to others and allow you to develop your understanding of the ideas and methods you have explored through this module. Tutorials develop your skills in critically analysing and reflecting on your practice and allow for discussion on aspects of time management and communication. Discussion about your work in seminar situations will also help you to evaluate your analytical, critical, practical and transferable skills. Formal assessment will be an individual Business Case analysis equivalent to 3000 words (40%) and an individually produced report based on a group consultancy project, including an appendix containing a PowerPoint presentation with a maximum of 15 slides (2000 word), worth 60%. This report and presentation will be pitched at CEO/Board level on an agreed topic. This topic will be based upon research related to an industry project. These assignments evidence the development of your ideas and work, as well as demonstrate your level of preparedness for the Final Project. Preparatory and on-going reading enables you to situate your work within existing literature and frameworks and allow you to speculate on unexpected potentialities for your work.

TypeHours
Independent Study350
Teaching50
Total study time400

Resources & Reading list

Easterby-Smith, M; Thorpe R. & Jackson P (2013). Management Research. 

Chevalier M. & Mazzalovo G (2012). Luxury Brand Management: A World of Privilege. 

Chevalier M & Lu, P (2009). Luxury China: Market Opportunities and Potential. 

Okonkwo, U (2007). Luxury Fashion Branding: Trends, Tactics, Techniques. 

Ricca, M. & Robin, R (2012). Meta-luxury: Brand and the culture of Excellence. 

Tungate, M (2009). Luxury World: The past, present and future of luxury brands. 

Sudjic, D (2008). The Language of Things. 

Kapferer, J.N. & Bastien, V (2012). Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 

Hoffmann, J. & Coste-Maniere, I (2013). Global Luxury Trends: Innovative Strategies for Emerging Markets. 

Middleton, S (2011). What you need to know about marketing. 

Assessment

Formative

Coursework

Summative

MethodPercentage contribution
Case study  (3000 words) 40%
Digital presentation with supporting report  (2000 words) 60%

Repeat

MethodPercentage contribution
Case study  (3000 words) 40%
Digital presentation with supporting report  (2000 words) 60%

Referral

MethodPercentage contribution
Written report  (3000 words) 100%

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Books and Stationery equipment

Journals and periodicals

Travel Costs for placements

Field trips (field trip is covered in the fee however food costs need to be covered by students)

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

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