Module overview
On this module you will develop an advanced insight into key issues and trends facing the fashion industry and fashion consumers. Your learning will, at all times throughout this module, be led by the latest fashion industry developments and fashion consumer trends. A global perspective will also apply at all times during this module.
The global fashion industry and fashion consumers around the world are experiencing unprecedented change, partly due to rapid technological advance. On this module you will improve your understanding of these changes and the implications for fashion marketing and branding.
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- demonstrate that you can think critically and reflectively on current fashion industry and fashion consumer issues and trends from a range of sources;
- demonstrate that you can identify and apply suitable academic theories to gain further understanding of current fashion industry and fashion consumer issues and trends;
- organise and synthesise a range of complex written and visual information arising from new and changing situations.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- take responsibility for your own learning development and academic integrity;
- demonstrate awareness of ethical considerations.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- suitable theoretical theories that enable further understanding of these key issues and trends.
- current issues and trends facing the fashion industry and influencing the fashion consumer;
Syllabus
The following provides an overview of the indicative content of the lectures and seminars for module:
- Contemporary fashion industry developments such as the fashion industries in emerging markets
- Contemporary fashion consumer issues and trends such fast fashion and slow fashion
Learning and Teaching
Teaching and learning methods
Teaching methods include
- Personal, one to one tutorials
- Lectures
- Seminars
Learning activities include
At industry level
- Fashion brand news/magazine article discussion
- Critical review of key fashion industry research papers
- Tutor-guided private study and reading
| Type | Hours |
|---|---|
| Teaching | 26 |
| Independent Study | 174 |
| Total study time | 200 |
Resources & Reading list
Internet Resources
WGSN.
Journal Articles
Journal Article. Journal of Marketing.
Journal Article. Journal of Product and Brand Management.
Journal Article. Journal of Consumer Research.
Journal Article. Journal of Marketing Research.
Journal Article. Journal of Brand Management.
Journal Article. Journal of Fashion Marketing and Branding.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Illustrated reportSummative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Illustrated report | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Illustrated report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Illustrated report | 100% |
Repeat Information
Repeat type: Internal & External