The University of Southampton

ENTR3002 New Venture Development

Module Overview

This module provides you with practical skills and knowledge which are important in developing a new venture. The module will assist you in identifying opportunities to exploit, how to establish a business model and how to protect intellectual property. You will also become familiar with tools and techniques which are useful in developing and planning a new venture. At the end of the course, you will be able to develop a business plan and to prepare a business pitch to potential investors.

Aims and Objectives

Module Aims

The aim of this module is to develop an opportunity through to a business plan that forms the heart of a future business venture proposal. The idea is tested through an Elevator Pitch and the preparation of a detailed business plan suitable for first stage funding.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the identification and development of a potential business idea from your own knowledge/experience base;
  • the importance of planning in new venture creation;
  • the development of ideas through to feasible business opportunities;
  • key issues concerning the feasibility, or otherwise, of business ideas, such as intellectual property, risk, emergent markets;
  • the role of investment in new venture creation.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • use a wide range of information sources requiring the development of bibliographic skills including the use of CD-ROMS and the Internet;
  • plan and control effectively for successful completion of a personal workload;
  • communicate effectively, in both oral and written form, using and justifying argument within reports, presentations and debates.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • evaluate and apply appropriate theoretical concepts, models, frameworks, tools and techniques to assess the feasibility, or otherwise, of a new venture idea;
  • evaluate the significance of intellectual property in the business idea and take appropriate measure to protect the idea if necessary;
  • evaluate the importance of intangibles in the creation of a successful business.


• Developing ideas for business – the importance of planning and strategy. • The feasibility analysis: overview and key dimensions. • Researching the market – tools and techniques. • Intellectual property issues – patents, trademarks and brands. • Strategies for assessing and managing risk. • Positioning products in emergent markets, entrepreneurial marketing. • Assessment of competition. • Building management teams and working relationships. • The role of external agencies. • Financing the venture. • Elevator pitches for assessment. • Business idea development in practice – preparation of a credible business plan.

Learning and Teaching

Teaching and learning methods

The teaching methods are primarily the lecture and seminar. Student participation, small group activities, short case studies and other teaching methods will be integrated in the lectures as warranted. Lectures will be supported by activity-based seminars and will include the use of videos, case studies, and guest speakers.

Completion of assessment task58
Follow-up work58
Total study time150

Resources & Reading list

Barringer, R.B. and Ireland, R.D. (2006). Entrepreneurship: Successfully launching new ventures. 



MethodPercentage contribution
Business plan  (2000 words) 80%
Group Oral Presentation 20%


MethodPercentage contribution
Business plan  (2000 words) 100%


MethodPercentage contribution
Business plan  (2000 words) 100%

Linked modules

Prerequisites: ENTR2001 or ENTR2004 or ENTR1002

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