The University of Southampton
Courses

ENTR6037 Innovation and Technology Transfer

Module Overview

The UK government has recognised the importance of innovation and technology transfer in sustaining competitive advantage in the global knowledge economy. If successful innovation management is to take place, it is necessary to recognise when technology has commercial potential and evaluate how economic value might be captured. The module aims to establish how commercial potential might be taken forward into an existing or a new business. Understanding the importance of intellectual property and its protection is integral to this process. The means by which technological innovation is shaped by market opportunities and constraints is also explored.

Aims and Objectives

Module Aims

The module aims to establish how commercial potential might be taken forward into an existing or a new business. Understanding the importance of intellectual property and its protection is integral to this process. The means by which technological innovation is shaped by market opportunities and constraints is also explored.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Conceptual and theoretical models of innovation;
  • The significance of innovation for competitive advantage;
  • The need to recognise and evaluate the commercial potential of innovation;
  • How commercial potential is taken forward into a new or existing business.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Take a ‘critical thinking’ approach to the development of ideas;
  • Communicate ideas and arguments fluently and effectively in a variety of written formats and spoken formats;
  • Work effectively as an individual, or in a group;
  • Use library and other resources effectively, and apply bibliographical skills.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Critically evaluate a variety of theories and concepts relating to innovation
  • Apply problem-solving techniques
  • Develop insights into the competencies required to become an effective manager of innovation or R&D
  • Discuss the role of universities in the exploitation of the research knowledge base;
  • Understand the role of incubators and science parks in supporting new businesses.

Syllabus

- Introduction: Understanding innovation and its significance - Evaluation of innovation - Aligning technological potential with market constraints and opportunities - Pathways to commercial exploitation - Protecting Intellectual Property - Managing Intellectual Property portfolios - Assessing new developments: group presentation - Aligning organisational, entrepreneurial and technological trajectories - Evaluating commercial exploitation strategies - The role of the university, incubators, science parks in supporting innovation

Learning and Teaching

Teaching and learning methods

Teaching methods in this module are exclusively lectures. Student participation, small group activities, short case studies exploring real-life examples and other teaching methods will be integrated in the lectures as warranted. Lectures may include the use of videos, case studies, and, where possible guest speakers. You will be encouraged to reflect on your own intuitive skills and to explore these through negotiation with others in problem solving scenarios. Learning activities - Lectures - Case studies - Private study Contact = 24 hours approx Guided study = 126 hours approx Total study = 150 hours approx

TypeHours
Independent Study126
Teaching24
Total study time150

Resources & Reading list

Goffin, K. and Mitchell, R. (2010). Innovation Management: Strategy and Implementation using the Pentathlon Framework. 

Ries, E. (2011). The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. 

Tidd, J. and Bessant, J. (2013). Managing Innovation. Integrating Technological, Market and Orgnaizational Change. 

Teece, D. J. (2003). Essays in Technology Management and Policy. 

Assessment

Formative

Draft essay

Summative

MethodPercentage contribution
Group presentation  (45 minutes) 25%
Individual assignment  (3000 words) 75%

Repeat

MethodPercentage contribution
Individual assignment  (4000 words) 100%

Referral

MethodPercentage contribution
Individual assignment  (4000 words) 100%
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