The University of Southampton
Courses

MANG2046 International Retailing

Module Overview

With the increasing globalization of brands, a knowledge and understanding of international market structures including entry and development strategies, is an essential requirement for those wanting to pursue a marketing or management career. The module will enhance your analytical and planning abilities in developing appropriate strategies. The module has been designed specifically to equip you with the knowledge you need to understand and contribute to the delivery of international (non-domestic) marketing, whether that means working with a large multi-national, a smaller company, or even your own business.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • The issues and complexities facing international retailers in changing market structures of online and global retailing activities
  • Financial implications of different market entry strategies
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Execute ideas from a variety of international perspectives
  • Analyse and apply retail marketing principles
  • Investigate international markets and consider market selection processes.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Demonstrate effective written communication

Syllabus

An analysis of the international markets and global brands through case studies and academic sources including: - the impact of local market factors such as climate, culture and infrastructure - the role of local market and consumer research - Point and Method of Entry decisions and market development strategies - Global multichannel retailing - Strategic and tactical marketing issues in international contexts - Analysis of the causes of failure in international brand development

Learning and Teaching

Teaching and learning methods

The basic principle of the teaching and learning strategy for this module is to encourage you to actively engage in the subject matter through guided self-discovery of the material. Lectures will be used to set the agenda and further develop the material specified in the reading list. Teaching materials may include case studies, videos, topical broadcast materials and research papers. It is impossible to cover all the module material in the lectures and classes, and you should recognise that you will need to prepare thoroughly beforehand. This involves reading and making notes from the core texts before each lecture.

TypeHours
Revision14
Lecture24
Tutorial10
Wider reading or practice30
Completion of assessment task30
Follow-up work20
Seminar2
Preparation for scheduled sessions20
Total study time150

Resources & Reading list

Needle, D (2010). Business in Context: An Introduction to Business and its Environment. 

Capon, N (2008). Managing Marketing in the 21st Century. 

Root, F., R (1998). Entry Strategies for International Markets. 

Access to the latest marketing journals, databases to supplement reading. 

Doyle, P (2008). Value Based Marketing. 

Baack, D.W., Harris, E.G., and Baack, D. (2013). International Marketing. 

Alexander, N.; Doherty, A (2009). International Retailing. 

Keegan, W. J. & Green, M. C (2013). Global Marketing. 

Ghauri P., N.,Cateora, P., R (2010). International Marketing. 

Assessment

Formative

Coursework

Summative

MethodPercentage contribution
Essay  (3000 words) 100%

Repeat

MethodPercentage contribution
Individual Coursework  (3000 words) 100%

Referral

MethodPercentage contribution
Individual Coursework  (3000 words) 100%

Repeat Information

Repeat type: Internal & External

Linked modules

Pre-requisites

To study this module, you will need to have studied the following module(s):

CodeModule
MANG1015Introduction to Marketing

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Textbooks

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/ recommended text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

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