The University of Southampton

MANG2050 Management Research (SIM)

Module Overview

The aim of this module is to introduce you to the range of research methods used both in the academic study of management and in the practice of management

Aims and Objectives

Module Aims

The aim of this module is to introduce you to the range of research methods used both in the academic study of management and in the practice of management.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • demonstrate an understanding of the nature of research, different research paradigms and the relationship between theory, hypothesis, investigation and analysis;
  • show awareness of the main sources of data for management research and be able to extract relevant data from computerised databases;
  • demonstrate an awareness of the principal methods of management research using both quantitative and qualitative modes of analysis, in particular use of existing archival data, survey, questionnaire and experimental methods, case study, field observation, ethnographic and action research.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • numeracy & quantitative analysis;
  • IT skills;
  • critical analysis.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • carry out an effective literature search using computerised databases;
  • apply (using an appropriate statistical package) the main methods of statistical analysis of data to test hypotheses;
  • apply appropriate methods of qualitative data analysis;
  • interpret the results of data analysis, and understand the strengths and weaknesses of different methods;
  • prepare an effective research proposal, formulating the research question effectively, selecting appropriate methods of data collection and analysis, and planning the organisation of the research efficiently;
  • read academic papers in the field of Management effectively.


• Introduction to research • Quantitative research methods • Qualitative research methods • Practical research approaches

Special Features


Learning and Teaching

Teaching and learning methods

Typically you will study the module over 4 weeks with the first 2 weeks having intensive teaching in the form of lectures, and seminars which will include individual and group practical exercises, workshops, case studies. The following 2 weeks will be organised self-study (reading designated texts, journal papers and critical discussion with peers), and preparation of assessed coursework. You will be expected to play a highly interactive part in lectures and seminars. As with all programmes in the Faculty, student learning will also be supported by published course materials and Blackboard: the University's virtual learning environment.

Independent Study36
Project supervision3
Wider reading or practice40
Practical classes and workshops15
Independent Study40
Total study time150

Resources & Reading list

Easterby-Smith, M., Thorpe, R. & Lowe, A. (2002). Business Research. 

Denscombe, M. (1998). The Good Research Guide. 

Collis, J. & Hussey, R. (2003). Business Research. 

Saunders, M., Lewis, P., & Thornhill, A. (2003). Research Methods for Business Students. 



MethodPercentage contribution
Coursework 40%
Coursework 20%
Coursework 40%


MethodPercentage contribution
Coursework 40%
Coursework 40%
Coursework 20%


MethodPercentage contribution
Coursework 20%
Coursework 40%
Coursework 40%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Books and Stationery equipment

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/ recommended text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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