The University of Southampton
Courses

MANG6195 Strategy

Module Overview

The module aims to provide an overview of the relevant theories, tools and techniques in corporate, competitive and international business strategy focusing on strategic analyses, strategy formulation, strategic actions/choices and strategy implementation. You will be encouraged to analyse and think critically as well as apply some of the introduced concepts and tools.

Aims and Objectives

Module Aims

• The module aims to provide an overview of the relevant theories, tools and techniques in corporate, competitive and international business strategy focusing on strategic analyses, strategy formulation, strategic actions/choices and strategy implementation • You will be encouraged to analyse and think critically as well as apply some of the introduced concepts and tools.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • What strategy is;
  • The important concepts and techniques of strategic analyses, strategic decision-making and strategic choices in corporate and international business;
  • The relevant strategy concepts in theory and practice;
  • The strength and weaknesses of strategic management.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Demonstrate the ability to persuade, convince and argue effectively.
  • Manage time and tasks effectively in the context of individual study and group work activities and take responsibility for carrying out agreed tasks
  • Prepare and make effective business presentations
  • Communicate in writing or orally (ideas, knowledge, arguments or proposals) with brevity and clarity.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • Analyse critically different strategic concepts and tools on company specific issues
  • Synthesise relevant strategic issues in theory and practice
  • Deploy appropriate tools and techniques to analyse and understand the strategic position of the organisation
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Analyse critically different strategic concepts and tools on company specific issues
  • Synthesise relevant strategic issues in theory and practice
  • Deploy appropriate tools and techniques to analyse and understand the strategic position of the organisation

Syllabus

• Defining & Understanding Strategy • Overview of different Strategy Theories, Tools & Techniques in Strategy Formulation • Strategic Context & Strategic Analyses • Strategic Capability • Strategic Decision Making in the Firm • Overview of Strategic Choices • Organising for Success • Strategy Implementation

Learning and Teaching

Teaching and learning methods

Teaching methods include The module will be taught through a range of methods such as lectures, class discussions, guided background reading, small group work followed by group presentations and discussions, exploration of case studies, papers, newspaper articles and videos. Internationalisation Global industries, multinational companies and International influences on competitive advantage do all play a role in the understanding of emerging strategies in leading organisations. Essential to understanding international strategies is the articulation of the student’s country-specific factors through presentations and discussions. Learning activities include • Group interactions • Independent reading from a recommended bibliography Private study and library based research

TypeHours
Teaching30
Independent Study70
Total study time100

Resources & Reading list

Mintzberg H., Ahlstrand B. and Lampel J. (1998). Strategy Safari, Prentice Hall Europe. 

Johnson, G., Scholes, K.& Whittington, R (2008). Exploring Corporate Strategy. 

Hitt, M. A., Ireland, R. D. and R. E. Hoskisson (2003). Strategic Management - Competitiveness and Globalization. 

Assessment

Formative

Group Assignment

Summative

MethodPercentage contribution
Individual assignment  (1500 words) 60%

Repeat

MethodPercentage contribution
Individual assignment  (1500 words) 100%

Referral

MethodPercentage contribution
Individual assignment  (1500 words) 100%
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