The University of Southampton

MANG7001 Research Methods

Module Overview

This module aims to provide an overview of qualitative and quantitative research methods. The object is to • enhance the student’s knowledge of research methodology, process and enable the student to be aware of the problems associated with certain research methods. • prepare the student to carry out their own research • enable the student to prepare their research proposal.

Aims and Objectives

Module Aims

This module aims to provide an overview of qualitative and quantitative research methods.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the paradigms deployed by qualitative and quantitative management research
  • the main methods used in management research
  • the limitations of existing research methods
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • have an understanding when and where different methods are employed in management research
  • reflect and set attainable objectives, priorities, action plans and schedules of work to achieve objectives (Planning & Organization)
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • critically assess the main types of contemporary management research methods
  • develop your own research proposal and plan for their research methodology
  • develop data collection skills
  • develop data exploration skills
  • develop data analysis skills


• Research philosophy and development of research questions • Introduction to Library resources and databases • Quantitative Research Methods o Development of hypotheses o Survey design o Data collection: application of primary & secondary data o Data Analysis (ie. statistical inference, regression and time series, decision modelling/making, classifications & predictions, data cleaning, continuous/categorical, variables/targets) • Qualitative Research Methods o Overview of qualitative approaches (ie. Grounded Theory, Ethnography, Action Research, Case Study) o Data collection methods (ie. interviews, observation, diaries, focus groups) o Theorizing and validity • Ethical considerations and research governance

Learning and Teaching

Teaching and learning methods

Teaching methods include Lectures, discussions, reflection and use of online material. Learning activities include Individual assignment Private study

Independent Study80
Total study time100

Resources & Reading list

Saunders, M., Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. 



MethodPercentage contribution
Individual Coursework  ( words) 100%


MethodPercentage contribution
Individual Coursework  ( words) 100%


MethodPercentage contribution
Individual Coursework  ( words) 100%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Books and Stationery equipment

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/ recommended text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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