Business studies and management: digital and data driven marketing

About the project

Southampton Business School has an ambitious, quality-driven strategy of growth. To enable world-leading research and generate knowledge that is recognised in the global academic community, we're awarding full PhD studentships to outstanding candidates.

We're looking for applicants interested in digital and data driven marketing. This studentship is for candidates with their own research proposal in a marketing-related area such as:

advertising
branding
consumer behaviour
digital and social media marketing
international marketing
relationship marketing
retailing and marketing strategy in business to consumer (B2C), business-to-business (B2B) and customer to customer (C2C) contexts

Explore our supervisor profile section to learn about our research expertise. Visit the Centre for Marketing Research website to search our work and activities in detail.

This project will start on 25 September 2023 with 3 years of funding. It's open to both UK and international students.

Potential supervisors

Lead supervisor

Professor Paurav Shukla

Professor of Marketing

Research interests

Luxury consumption
Brand management
Consumer behaviour and self-identity

Entry requirements

You must have the following (or their international equivalents):

a strong research proposal
a 2:1 undergraduate honours degree in a relevant subject
a master of science at merit level in a relevant subject

You must also give a satisfactory interview.

English language requirements

If English is not your first language, you'll need an International English Language Testing System (IELTS) minimum level of 7.0 with a 6.5 in writing, reading, speaking and listening.

Your awarded certificate needs to be dated within the last 2 years. If you are working towards this test, we may still be able to make you an offer. However, you must achieve the minimum level stated above.

Visit our English language proficiency pages to find out about other qualifications we accept.

If you need further English language tuition before starting your degree, you can apply for one of our pre-sessional English language courses.

Fees and funding

Tuition fees will be paid and you'll receive a stipend (living allowance) of £17,668 tax-free per year for up to 3 years.

How to apply

Apply now

You need to:

choose programme type (Research), 2023/24, Faculty of Social Sciences
choose PhD in Business Studies and Management (Full time)
add name of the supervisor, Dr Michalis Veliziotis, in section 2
indicate the specific subject area you're applying for in the funding section

Applications should include:

your PhD research degree proposal
your CV with details of your academic record and research interests
your academic transcript
details of 2 current academic referees, with their institutional email addresses
a short statement of your research interests
IELTS or TOEFL certificate, or evidence that you are working towards it (if English is not your first language)

Contact us

Faculty of Social Sciences

If you have a general question, email our doctoral college (fss-gradschool@soton.ac.uk).

Project leader

For an initial conversation email Professor Paurav Shukla (P.V.Shukla@soton.ac.uk).

PhD director

You can also discuss any project details informally by contacting our PhD director, Dr Pingli Li:

Email: P.Li@soton.ac.uk
Phone: +44 (0)23 8059 1389

Postgraduate research project