Professors Joanne Roberts and John Armitage in Hotel Business magazine.

The academic work of Professor Joanne Roberts and Professor John Armitage has recently been featured in a luxury hotel magazine.

Their disucssion centres on the connections between creativity and luxury.

As the articles asks “Is luxury a timeless landscape where preservation of traditions and age old practices dominate or is luxury a constantly evolving process with creativity at its core? Joanne Roberts and John Armitage of the University of Southampton’s Winchester Luxury Research Group speak to Paul Russell of Luxury Academy London.”

The answer, and the full article, can be read at http://www.hotel-magazine.co.uk/creativity-luxury-match-made-heaven

Joanne Roberts and John Armitage are are co-directors with Professor Jonathan Faiers of the Winchester Luxury Research Group.