Mr Derek Yates
Derek’s research aims to build collaborations between design education and the creative industries. He has brokered partnerships with commercial agencies such as Wieden+Kennedy and Moving Brands, cultural institutions like the V&A and respected journals such as Eye magazine. Working with onedotzero, he co-created the award winning ‘Cascade’ education platform and launched a post-graduate boot camp with the D&AD. In 2012 he developed ‘Alt/Shift’– a mechanism for curriculum development that utilises dialogue between industry and education - the findings of which were published by The National Society for Education in Art and Design. He has recently written Communication Design: Insights from the Creative Industries published by Bloomsbury/Fairchild. According to the leading graphic design journal Eyemagazine, the book "explores design and art direction in a practical way that bridges the gap between in-class work and the professional world” and "aims to equip the reader with the multimedia sensibility required in the ever changing and overlapping fields of marketing, advertising and design”.