This pathway is aimed at individuals eager to develop a career in Design Management that is relevant to a wide sector of service and manufacturing industries. You will be encouraged to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers, and clients in the pursuit of the best design thinking.
You will be able to develop your thinking and skills in the following Design Management challenges:
• The relationship of a consumer focus and design processes
• The relationship of design and law, especially in intellectual property
• Brand equity development in excellent design
• New product development processes
• Finance and design
View the programme specification document for this course
You will be encouraged to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers, and clients in the pursuit of the best design thinking
Typical entry requirements
The admissions policy for MA Design: Design Management is based on students having a good honours degree in a relevant subject (2.2 or above) or an equivalent qualification in an appropriate discipline.
If you would like the opportunity to discuss any details of the course in more detail, please email Pgapply.FBL@southampton.ac.uk
Progression to this MA programme
You are able to progress to this MA programme via the University's Pre-Masters programme.
If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning .
English Language Requirements
International and EU students applying for this programme are required to have a minimum IELTS score of 6.5 overall with 6.0 in reading and writing and a minimum of 5.5 in speaking and listening or equivalent, prior to starting the programme. For a full list of English language tests accepted please see here
The University also runs a number of English language courses to prepare students for study, details can also be found here for more information about the WSA pre-sessionals.
This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.
Typical course content
You will work in a creative environment in which students from other programmes will be studying. You will work on projects set by your discipline and be taught by staff specific to your programme. The work which you produce will be manifested through media appropriate to your discipline and you will experience workshops specific to your programme.
This programme is studied over one year full-time and is divided into five modules, two are taken in semester 1, and two in semester 2 (one of which is an optional module selected from the list below). The last module (started in semester 2) is your Final Project and continues through the summer period (semester 3).
Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical
student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided.
More detailed information can be found in the programme handbook (or other appropriate guide or website).
MA Design: Design Management Pathway
Students on this pathway come from a diverse background. Set within the context of a vibrant art school, the Design Management is an exciting option for students wishing to enter the creative industries in the domain of management and marketing of design.
Design at its essence connects creativity and innovation. Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for customers. This pathway is suitable for the individuals eager to develop a career in Design Management that is relevant to a wide sector of services and manufacturing industries. You will be encouraged to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financers, lawyers, and clients in the pursuit of the best design thinking.
Product and services design is used by the companies as a competitive advantage and this requires artistic skills along with commercial and entrepreneurial abilities. The Design Management pathway supports students to develop capabilities in analysing and synthesising key issues of market and consumer research with brand identity design, design strategy development and service design, with an aim to improve the business performance.
The MA Design: Design Management programme is aimed at revealing the management and entrepreneurial aspects of design. Student learning covers the aspects of product design, process design, services design and brand design. The syllabus consists of lectures, tutorials, industry tours and seminars delivered by different academics and practitioners. The theoretical base for this programme also equips students with the skills to manage design projects and interpreting the financial impacts of design initiatives.
MA Design: Design Management Aims & Objectives:
- To nurture your critical and creative thinking, balancing an appreciation of management theories with informed recognition of the design process.
- To develop your abilities to conduct quality research that is relevant to the demands of design function.
- To develop a consumer-focused appreciation and implementation of design.
- To develop strong study and employment skills with self-awareness and confidence.
- Help you choose between a career in a design business or your own enterprise.
The curriculum of this pathway is built on the following core academic themes:
- The relationship between consumer focus and design processes
- The study of design and law, especially in the domain of intellectual property rights (IPR)
- Brand equity development
- New product development processes
- Finance and economics of design
The students will be able to develop skills in the following areas:
- Design Audit
- Product Design
- Design Process selection
- Managing and sustaining a Design strategy
- Applying Innovation & Creativity in NPD Process
- Co-designing (Involving multi stakeholders)
- Design Leadership and Strategy
- Developing and protecting the Corporate Visual Identity (CVI)
- Managing Design Projects