The Fashion Marketing /Management programme prides itself on developing leading creative marketing and management professionals for the fashion industry.
The programme allows you to study a combination of marketing and management subjects within the highly creative and energetic environment of a leading School of Art. It is designed to produce highly employable graduates with a specific understanding of the fashion industry and we promote the understanding of fashion marketing and management theory and a critical appreciation of visual communications and digital media.
We will ensure you meet the needs of today's fashion brands that demand fashion business professionals who can appreciate and connect with the best creative designers, while also engaging with management professionals and clients.
You do not need to submit a portfolio when you apply for this programme but you may be invited to interview. Our programme team includes leading academics and consultants with excellent contacts and strong industry backgrounds and with a passion for their subject. Their specialisms include digital fashion, fashion retail, brand management, fashion styling, buying, marketing and consumer research.
We also have a network of industry contacts and guest speakers who will share their experiences and expertise with you.
View the programme specification document for this course
Application by UCAS. Application deadline: 15 January 2016. Early applications are welcomed.
For the most up-to-date admission information, please check the UCAS website.
This innovative programme balances the theoretical knowledge with the practical commercial skills required to succeed in all areas of fashion marketing and management at all levels of the industry from small brands to complex, international luxury fashion brands.
Students who study on the FMM programme can expect high quality teaching and learning, industry links and projects to prepare them for a job in the fashion and creative industries. The programme benefits from its position within a Russell group university and the associated reputation, as well as a strong commercially orientated programme of study designed to ensure that graduates are uniquely positioned to secure the best roles in industry. The fashion business course benefits from its situation within an Art School environment giving students close contact with other creative students from design, graphics, gaming and art; who are all future professionals that they may work with in the industry. This brings really interesting opportunities for inter-disciplinary collaboration, as well as of course great networking opportunities.
In the first year you will be encouraged to explore fashion and the core principles of marketing and management including; markets, customers, people, finance and promotion through a series of creative projects, lectures, seminars and study trips. Students will explore the notion of consumer and how this links to marketing and management practice, as well as developing a detailed understanding and critical appreciation of fashion promotion and communication. In the first year you will develop both your creative and strategic thinking. These will expand your knowledge and understanding and help you gain fundamental practical and intellectual skills that will underpin your chosen pathway in your second and third year in either fashion marketing or fashion management.
The second year deepens your understanding in areas aligned to your selected pathway. Fashion marketing students will explore the theory and practice of creative branding for fashion, fashion communication and digital fashion marketing. Management students will develop a more detailed exploration of management issues relating to the areas of buying and merchandising, fashion chain management and digital fashion commerce.
You will also have the opportunity in the second year to study in a multidisciplinary environment with students from fashion design, graphic design and fine art through option modules. These modules will allow you to develop and deepen knowledge and understanding in some of the critical areas relating to the creative industries such as digital media, visual culture, creative writing, design futures and business for the creative industries.
In the third year you will get the opportunity to work towards your career goal through a series of substantial projects aligned to your study pathway. In addition, a dedicated module focusing on employability, professional planning and evaluation, will help you to prepare for employment. At the end of the third year your work will be exhibited in the Winchester School of Art’s Graduate Show, and selected students will also present their work at the programme’s industry event, Future Focus, based in central London.
- Key visiting professionals from across the industry provide
- Learning resources including dedicated fashion marketing teaching suites with cinema screen audio visual equipment
- Access to learning a foreign language
- Placement year in industry
- Access to participation and work in the programmes live trend hub
- Leading industry research resources
- Fashion styling photo studios
- Library, lecture theatres, seminar and conference rooms
- Dual-platform computer suites equipped with the latest Adobe creative software
- Subscriptions to leading fashion trend research services as well as access to academic journals, publications and leading fashion magazines
- Study trips in the UK/ Overseas: Recent trips include Paris, Rome, Florence and New York
- Support via placement office to source work experience to enhance your commercial awareness and provide context to your academic studies as well as providing valuable connections and learning opportunities
- Transferable ‘soft skills’ for industry tuition
Typical entry requirements
Grades BBB (preferably including a Business or Humanities subject)
|International Baccalaureate||30 points including 16 at a higher level
BTEC Extended Diploma in Business
DDM (Disinction Distinction Merit)
Other qualifications will be considered on an individual basis.
Please contact us for further information.
- Average applications per place:
Applications should be made via UCAS.
Application deadline: 15 January. Early applications are welcomed.
For the most up-to-date admission information, please check the UCAS website
If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning.
The University of Southampton is committed to widening participation and ensuring that all students with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data supports our admissions teams to recognise a student’s potential to succeed in the context of their background and experience. Students who are highlighted in this way will be made an offer which is lower than the typical offer for that programme
A typical contextual offer is BBC from three A levels or the equivalent from alternative qualifications.
Please see our contextual admissions pages for more information.
International / EU applicants
English Language requirements
International and EU students must also comply with the University of Southampton's English language entry requirement for this course, which is to achieve IELTS 6.5 overall with a minimum of 6.0 in reading and writing and 5.5 in speaking and listening, or equivalent. Please see English language entry requirements for further details of English tests that we accept.
If you don’t meet our English language entry requirements for direct entry onto any of our BA programmes, you could be eligible to study on one of the University’s English language pre-sessional programmes at the Centre for Language Studies. For more information please visit Winchester School of Art Undergraduate Pre-sessional Programmes.
International Foundation Year
International students who do not currently meet our entry requirements may be able to join this course on successful completion of our International Foundation Year. For more information visit the IFY course page.
This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.
Typical course content
BA (Hons) Fashion Marketing/Management is a three-year course, with core and choice modules.
In part 1, you study five modules aimed at introducing you to key ideas in fashion marketing.
Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical
student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided.
More detailed information can be found in the programme handbook (or other appropriate guide or website).
There are pathways in either marketing or management. The student makes this selection at the end of the first year of study.
Costs associated with this course
Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.
There will also be further costs for the following, not purchasable from the University:
Candidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.|
|Stationery||You will be expected to provide your own day-to-day stationery items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.|
|Books||Where a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source.
Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.|
|Equipment||Art equipment and materials: Drawing paper, painting materials, sketchbooks
If a student wishes to use sketchbooks as a means of charting the progression of creative ideas/inspiration, students will be required to purchase their own from any source.|
Students will be provided with photographic studios and core equipment to produce images in studio, however students will need to source (buy or borrow) such materials as clothing, make up, accessories for fashion shoots across modules.|
Students will be provided with access to the Media Stores to borrow cameras / video cameras and associated items for the purpose of photographic work. Alternatively students may wish to buy / use their own.|
|Equipment||IT: Computer discs
Students will need to buy their own discs for storage of work|
|Equipment||IT: Software licenses
The programme provides licences for software situated on the schools premises. Software for any individually owned computing device Is the responsibility of the student.|
As above. |
|Printing and copying||In most cases, written coursework such as essays, projects and dissertations is submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. Final major project costs may likely be higher than other modules, and these costs are the responsibility of the student.
The cost of photocopying will also be the responsibility of the student.
Accommodation costs when abroad on any field / study trip will be paid for by the student. Travel costs are the responsibility of the student unless otherwise stated.|
|Placements||Industry placements and study exchanges:
The cost for accommodation, insurance, travel costs etc. are dependent upon the destination and other variables.|
Some modules may include optional visits. You will normally be expected to cover the cost of travel and admission, unless otherwise specified.|
|Other||Travel and parking:
The Student’s Union provide a mini free bus service which runs every two hours between the Winchester Campus and the Highfield Campus.
Students are responsible for all other daily travel expenses including parking. |
In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.