The University of Southampton
Web Science Institute

A Career in Web Analytics

Published: 
16 March 2017
Web Science Institute
Web Science Institute

Guest speaker Adrian Kingwell, Managing Director, Mezzo Labs, gave a brief overview of what a web analytics agency does and then describe a "day in the life" of a web analyst.

Adrian founded Mezzo Marketing Ltd (now trading as Mezzo Labs), a web analytics agency based in the heart of London in 2006. In 10 years it has become the largest independent web analytics agency in the UK with global clients such as Barclays Bank and HSBC. Adrian actually graduated with a degree in English, so is proof you don't need to be a genius at mathematics in order to understand what the numbers are telling you.

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