{"id":856,"date":"2020-04-01T08:29:53","date_gmt":"2020-04-01T08:29:53","guid":{"rendered":"http:\/\/www.southampton.ac.uk\/blog\/digitalteam\/?p=856"},"modified":"2020-04-01T08:29:53","modified_gmt":"2020-04-01T08:29:53","slug":"content-design-what-its-actually-like","status":"publish","type":"post","link":"https:\/\/www.southampton.ac.uk\/blog\/digitalteam\/2020\/04\/01\/content-design-what-its-actually-like\/","title":{"rendered":"Content Design – what it’s actually like"},"content":{"rendered":"

One year ago, almost to the day, I wrote <\/span>this<\/span><\/a>: <\/span><\/p>\n

\"Screenshot<\/a>
\nNice crop Jonny – well done 🙄<\/span><\/span><\/p>\n

I had just come off a few days of content design training and my head was filled with new ideas that I was excited to bring back to my role as a social media <\/span>monkey<\/span><\/del> officer for the University of Southampton.<\/span><\/p>\n

Almost exactly a year later and a little unexpectedly, I\u2019ve just started a new job as a content designer. Having been in the role for a month now, this feels like a good time to reflect and update.<\/span><\/p>\n

The last blog<\/span><\/a> talked a big game about the theory of content design, but how does it all work in practice? Here\u2019s what I\u2019ve learned:<\/span><\/p>\n

It’s a bit like solving puzzles<\/h3>\n

When I’m not pretending to be a functioning adult human being, I play a lot of videogames.<\/p>\n

\"Fake
\nA\u00a0lot<\/strong><\/em>.<\/span><\/p>\n

The content design process isn’t all that different to a videogame. You have:<\/p>\n