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Dr Chung-Ching Tai PhD

Associate Professor in Decision Analytics and Risk

Dr Chung-Ching Tai's photo

Dr. Chung-Ching Tai is an Associate Professor in Decision Analytics and Risk within Southampton Business School at the University of Southampton.

Chung-Ching completed his PhD in Economics from National Chengchi University in Taiwan. Chung-Ching’s research interests include behavioural economics, experimental auctions, neuroeconomics, agent-based simulations and prediction markets.

Research interests

Chung-Ching's research mostly combines economic analysis with knowledge from psychology. He is particularly interested in people’s heterogeneous behaviour in markets or risky economic decisions. More specifically, he uses psychometric measures of cognitive ability, risk attitudes, personality, thinking styles in analysing subject’s behaviour in lab experiments. Chung-Ching is also interested in applying neuroimaging techniques to observe people's brain activity during decisions.

Research group

Risk Research

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Dr Chung-Ching Tai
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/3053

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