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Dr Mee Chi (Meko) So BSc, MPhil, PhD, FHEA

Associate Professor in Business Analytics

Dr Mee Chi (Meko) So's photo

Dr Meko So is an Associate Professor with expertise in credit scoring and marketing analytics.

I obtained my first degree and a master’s degree major in Operational Research from the University of Hong Kong. In 2009, I completed my Ph.D. at the University of Southampton. In my Ph.D., I collaborated with two large banks in UK and Hong Kong to look at how to derive optimal credit limit strategies for credit card lenders.

In 2011, I took up the position as a Research Facilitator at the University of Southampton. Since 2013, I have taken up the Lecturer position. Apart from my academic education and experience, I was a CRM analyst in B&Q and a market research analyst in the international company IDC.

Staff Member

CORMSIS, Centre for Operational Research, Management Sciences and Information Systems

Research interests

I have developed expertise in predictive analytics, consumer credit risks and marketing analytics. I am particularly interested in using large-scale real-application datasets to deliver actionable insights for organisations. I have participated in a number of consultancy or MSc projects to collaborate with a wide range of organisations such as the UK Financial Conduct Authority, Global Radio, Lloyds Banking Group, United Health, etc.

I am welcoming PhD applications to study the above topics, or other topics in the predictive analytics, marketing analytics and consumer credit risk areas. If you would like to pursue a PhD degree and are interested in applying mathematical and statistical techniques in application-oriented topics, please feel free to contact me.

Affiliate research groups

Department of Decision Analytics and Risk, CORMSIS: Centre for Operational Research, Management Science and Information Systems

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Working Papers

Modules teaching currently:
  • MANG3056 Data Mining for CRM
  • MANG6230 Data-driven Marketing
Modules taught previously:
  • MANG2043 Analytics for Marketing
  • MANG6331 Text Mining and Social Network Analytics
Dr Mee Chi (Meko) So
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number : 2/4016

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