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The University of Southampton

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Phone:: (023) 8059 8964
Email:: M.So@soton.ac.uk

Dr Mee Chi (Meko) So BSc, MPhil, PhD, FHEA

Associate Professor in Business Analytics

Dr Meko So is an Associate Professor with expertise in credit scoring and marketing analytics.

I obtained my first degree and a master’s degree major in Operational Research from the University of Hong Kong. In 2009, I completed my Ph.D. at the University of Southampton. In my Ph.D., I collaborated with two large banks in UK and Hong Kong to look at how to derive optimal credit limit strategies for credit card lenders.

In 2011, I took up the position as a Research Facilitator at the University of Southampton. Since 2013, I have taken up the Lecturer position. Apart from my academic education and experience, I was a CRM analyst in B&Q and a market research analyst in the international company IDC.

Staff Member

CORMSIS, Centre for Operational Research, Management Sciences and Information Systems

Staff Member

Department of Decision Analytics and Risk

Staff Member

Web Science Institute

Research

Publications

Teaching

Contact

Research interests

I have developed expertise in predictive analytics, consumer credit risks and marketing analytics. I am particularly interested in using large-scale real-application datasets to deliver actionable insights for organisations. I have participated in a number of consultancy or MSc projects to collaborate with a wide range of organisations such as the UK Financial Conduct Authority, Global Radio, Lloyds Banking Group, United Health, etc.

I am welcoming PhD applications to study the above topics, or other topics in the predictive analytics, marketing analytics and consumer credit risk areas. If you would like to pursue a PhD degree and are interested in applying mathematical and statistical techniques in application-oriented topics, please feel free to contact me.

Affiliate research groups

Department of Decision Analytics and Risk, CORMSIS: Centre for Operational Research, Management Science and Information Systems

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Articles

Conferences

Thesis

So, M. C. (2009). Optimizing credit limit policy by Markov Decision Process Models.

Working Papers

So, M. C., & Thomas, L. C. (2009). Modelling the profitability of credit cards by Markov decision processes. (Discussion Papers in Centre for Operational Research, Management Science and Information Systems; No. CORMSIS-09-09). University of Southampton.
So, M. M. C., & Thomas, L. C. (2007). Optimizing credit limit policies to maximise customer lifetime value. (Centre for Operational Research, Management Science and Information Systems Working Papers; No. CORMSIS-07-06). University of Southampton.

Modules teaching currently:

MANG3056 Data Mining for CRM
MANG6230 Data-driven Marketing

Modules taught previously:

MANG2043 Analytics for Marketing
MANG6331 Text Mining and Social Network Analytics

Dr Mee Chi (Meko) So
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number : 2/4016

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