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Dr Fenfang Lin PhD, MBA

Lecturer in Marketing

Dr Fenfang Lin's photo

Dr Fenfang Lin is Lecturer in Marketing at Southampton Business School since December 2014. She holds a PhD in Marketing from the University of Edinburgh, and an MBA from IUCTT, Malaysia. She is a Fellow of the Higher Education Academy (HEA).

Prior to joining Southampton, Fenfang Lin was a Teaching Assistant at the University of Edinburgh Business School to both Undergraduate and Postgraduate levels (2011-2014). She has work experience in the life insurance, retail and HR consultancy industries, as well as becoming an entrepreneur in exporting business (2008-2010).

Research interests

  • B2B & SME Branding
  • International Marketing
  • Country-of-Origin Effect
  • Nation Branding
  • Research Method, e.g. Netnography

Dr Fenfang Lin welcomes PhD enquiries in relevant fields, please contact her for further information.

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Dr Fenfang Lin
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK


Room Number: 2/4045

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