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The University of Southampton
Southampton Business SchoolWho we are
Phone:
(023) 8059 3404
Email:
C.Lopez@soton.ac.uk

Dr Carmen Lopez MSc, PhD

Lecturer in Marketing

Dr Carmen Lopez's photo
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Carmen's research focuses on the areas of international marketing, branding, and social media. Her work has been published in highly regarded journals including Annals of Tourism Research, Tourism Management, Journal of Business Research, European Journal of Marketing, Psychology & Marketing, Computers in Industry, and Computers in Human Behavior, among others, as well as in many prestigious conference proceedings. She is a member of a number of American and European academies in the area of marketing.

Research interests

International marketing, branding, and social media.

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Book Chapter

Conferences

Introduction to Marketing (UG, PG)

International Marketing

Dr Carmen Lopez
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/3039

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