Dr Carmen Lopez MSc, PhD

Lecturer in Marketing

Related links: ResearchGate; ORCID; Google Scholar

Carmen's research focuses on the areas of international marketing and digital marketing. Her work has been published in highly regarded journals including Journal of World Business, Annals of Tourism Research, Tourism Management, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Psychology & Marketing, Computers in Industry, Production Planning & Control, International Journal of Production Research, and Computers in Human Behavior, among others, as well as in many prestigious conference proceedings. She is a member of a number of American and European academies in the area of marketing.

Research

Publications

Teaching

Contact

Research interests

International marketing, branding, and social media.

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Articles

Book Chapter

Zhao, G., Liu, S., Chen, H., Lopez, C., Hernandez, J., Guyon, C., Iannacone, R., Calabrese, N., Panetto, H., Kacprzyk, J., & Alemany, MME. (2019). Value-chain wide food waste management: A systematic literature review. In P. Frietas, F. Dargam, & J. Moreno (Eds.), Decision Support Systems IX: Main Developments and Future Trends (pp. 41-54). (Lecture Notes in Business Information Processing; Vol. 348). Springer. https://doi.org/10.1007/978-3-030-18819-1_4

Conferences

Introduction to Marketing (UG, PG)

International Marketing

Dr Carmen Lopez
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number : 2/3039

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