Skip to main navigationSkip to main content
The University of Southampton
Southampton Business SchoolWho we are
(023) 8059 3404

Dr Carmen Lopez MSc, PhD

Lecturer in Marketing

Dr Carmen Lopez's photo
Related links
Google Scholar

Carmen's research focuses on the areas of international marketing and digital marketing. Her work has been published in highly regarded journals including Journal of World Business, Annals of Tourism Research, Tourism Management, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Psychology & Marketing, Computers in Industry, Production Planning & Control, International Journal of Production Research, and Computers in Human Behavior, among others, as well as in many prestigious conference proceedings. She is a member of a number of American and European academies in the area of marketing.

Research interests

International marketing, branding, and social media.

Sort via:TypeorYear


Book Chapter


Introduction to Marketing (UG, PG)

International Marketing

Dr Carmen Lopez
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number : 2/3039

Share this profile Share this on Facebook Share this on Twitter Share this on Weibo
Privacy Settings