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The University of Southampton
Southampton Business SchoolWho we are
Phone:
(023) 8059 1856
Email:
R.Angell@soton.ac.uk

Dr Rob Angell BA(Hons), MSc, PhD

Director of Internationalisation and Associate Professor in Marketing Research

Dr Rob Angell's photo

Associate Professor in Marketing Research at the University of Southampton Business School.

I am Director of Internationalisation and Associate Professor in Marketing Research at Southampton Business School. Previously I was Senior Lecturer at Cardiff University.

My research interests span advertising, sponsorship and retailing, and I have a passion for quirky research methods and methodologies.

My ideas have been published in many of the top journals in the field, including: Journal of Retailing, Harvard Business Review (HBR), Journal of Advertising, Journal of Advertising Research, Plos One, European Journal of Marketing, and more. I am a co-author of two Routledge anthologies (one on humour and advertising, the other on the future of managing food).

My passion is truly teaching and students and I have won many teaching awards, including the 2020 SUSU Most Engaging Lecturer Award.

 

Research interests

Advertising, Media Multitasking, Sponsorship, Food Retailing

PhD Supervision:

I am open to PhD applications

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Articles

Book

Book Chapters

  • Angell, R. J., Gorton, M., Memery, J., & White, J. (2018). Did you get it? Newsjacking: what it is and how to do it well. In F. Maon, A. Lindgreen, J. Vanhamme, R. Angell, & J. Memery (Eds.), Not All Claps and Cheers: Humor in Business and Society Relationships (pp. 111-116). Routledge.
  • Maon, F., Lindgreen, A., Vanhamme, J., Angell, R. J., & Memery, J. (2018). Foreword and acknowledgement. In F. Maon, A. Lindgreen, J. Vanhamme, R. J. Angell, & J. Memery (Eds.), Not All Claps and Cheers: Humor in Business And Society Relationships (pp. XXV-XXXIII). Routledge.

Letter/Editorial

Review

Measuring Marketing Effectiveness (UG, PG)

UG Dissertations

 

Dr Rob Angell
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/3017

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