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The University of Southampton
Southampton Business SchoolWho we are
Phone:
(023) 8059 1856
Email:
R.Angell@soton.ac.uk

Dr Rob Angell BA(Hons), MSc, PhD

Associate Professor in Marketing Research

Dr Rob Angell's photo

Associate Professor in Marketing Research at the University of Southampton Business School.

I am Associate Professor in Marketing Research at Southampton Business School. Previously I was Senior Lecturer at Cardiff University.

My research interests span advertising, sponsorship and retailing, and I have a passion for quirky research methods and methodologies.

My ideas have been published in the Journal of Retailing, Harvard Business Review (HBR), Journal of Advertising, Journal of Advertising Research, Plos One, European Journal of Marketing, and many others. I am a co-author of two Routledge anthologies (one on humour and advertising, the other on the future of managing food).

 

Research interests

Advertising, Media Multitasking, Sponsorship, Food Retailing

PhD Supervision:

I am open to PhD applications

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Articles

Book

Book Chapters

  • Angell, R. J., Gorton, M., Memery, J., & White, J. (2018). Did you get it? Newsjacking: what it is and how to do it well. In F. Maon, A. Lindgreen, J. Vanhamme, R. Angell, & J. Memery (Eds.), Not All Claps and Cheers: Humor in Business and Society Relationships (pp. 111-116). Routledge.
  • Maon, F., Lindgreen, A., Vanhamme, J., Angell, R. J., & Memery, J. (2018). Foreword and acknowledgement. In F. Maon, A. Lindgreen, J. Vanhamme, R. J. Angell, & J. Memery (Eds.), Not All Claps and Cheers: Humor in Business And Society Relationships (pp. XXV-XXXIII). Routledge.

Letter/Editorial

Measuring Marketing Effectiveness (UG, PG)

UG Dissertations

 

Dr Rob Angell
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/3017

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