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T.N.Akarsu@soton.ac.uk

Dr Tugra Nazli Akarsu BA, MBA, PhD

Lecturer in Marketing

Dr Tugra Nazli Akarsu's photo

Dr Tugra Nazli Akarsu is a Lecturer in Marketing at Southampton Business School.

She completed her first degree in Business Administration at Koc University and completed her PhD in Business as a recipient of the Dean Excellence Scholarship at Middlesex University London.

Tugra’s research interests are in the fields of sensory marketing, branding, and consumer psychology. She is particularly interested in the digital innovation of peer-to-peer platforms, more specifically, sensorial orientation in sharing economy and its influence on end users in different market models.

She has published in Journal of Business Research, Journal of Happiness Studies, Journal of Islamic Marketing, and contributed to various conferences and book chapters.

Research interests

  • Sensory marketing
  • Branding strategies
  • Sharing economy
  • Research methods and methodologies

Research group

Marketing Research Group

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Articles

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Conferences

Dr Tugra Nazli Akarsu
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/3039

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