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Dr Youngseok Thomas Choi BEng, PhD

Associate Professor in Digital Analytics

Dr Youngseok Thomas Choi's photo

Dr Youngseok Thomas Choi is Associate Professor in Digital Marketing at Southampton Business School.

Dr Youngseok Thomas Choi is Associate Professor/Reader in Digital Marketing at Southampton Business School. Previously he was Senior Lecturer at Brunel University London and had held lectureship at Loughborough University and Coventry University. Also he was working as a research fellow funded by EU project (PolicyCompass, FP7).

His research interests cover the various digital data analytics topic based on advanced machine learning approach that can derive the hidden value from big open data. His research topics include marketing analytics, energy data analytics (green IT), philosophy of Artificial Intelligence and application of computational approach to traditional behavioural science.

Research interests

Digital Marketing, Marketing Analytics, Computational Social Science, AI application in Marketing, E-Commerce research, Digital Trace Data Analytics, Green IT.

Department: Digital and Data Driven Marketing

PhD supervision: I am open to PhD applications (Digital Marketing, Marketing Analytics, and E-Commerce)

Research projects: Dr Choi has involved several EU funding projects as a CI and fellows (H2020 / FP7 – GREENDC, PolicyCompass, MiniChip, DAREED, etc)

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Book Chapters


Digital Marketing, Marketing Analytics

Dr Choi is working with leading AdTech/Marketing Technology Companies regarding digital data analytics for DMP (Data Marketing Platform) design. Research is covering not only the analytic algorithms for marketing campaign, but also the marketing dashboard design based on the data visualisation principles.

Dr Youngseok Thomas Choi
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number : 58/2039

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