Email:

Z.Ben@soton.ac.uk

Miss Zhiying Ben (Belynda) MSc

Postgraduate research student

Zhiying is a Postgraduate research student within Southampton Business School at the University of Southampton.

Zhiying started her PhD in Marketing in 2020 under the supervision of Professor Paurav Shukla and Professor Martin Kunc.

Zhiying’s research focuses on digital marketing and marketing analytics.

Prior to starting her PhD, Belynda finished MSc Marketing and Brand Management in University of Essex.

Her industry background comes from the Internet media, which is specialized in ultra-luxury (superyachts).