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The University of Southampton
Southampton Business School
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Dr Andrew Farrell BCA, BCA (Hons), PhD, PGCPP, FAMS, FHEA, CMRS

Associate Professor of Marketing

Dr Andrew Farrell's photo

An academic for over 15 years, Andrew gained his undergraduate and Master’s degrees from Victoria University of Wellington, New Zealand. He followed this with doctoral study at Loughborough University, UK, receiving his PhD in 2008. After a lectureship at Aston Business School, where he served as Research Convenor and Doctoral Degrees Director for the Marketing and Strategy Group, he joined Southampton in April of 2016.

His substantive research areas include services marketing and service encounters, in both online and offline environments. His theoretical research is in the area of research methodology, especially discriminant validity and latent variable modelling. He uses a range of methodological approaches to underpin his work, believing that a strong foundation is critical to ensure robust, trustable, and actionable results. To date, he has attracted over £400,000 of funding, including a Knowledge Transfer Partnership from the Economic and Social Research Council (ESRC), and a Small Grant from the British Academy.

Currently, Andrew acts as Joint Chief Examiner for the Market Research Society and an External Examiner for Marketing and Retailing programmes at Loughborough University. In addition, he is a Certified Member of the Market Research Society (CMRS), a Fellow of the Academy of Marketing Science (FAMS), and a Fellow of the Higher Education Academy (FHEA). He is a member of the editorial review board of Journal of Marketing Theory & Practice and reviews, on an ad-hoc basis, for the Journal of Business Research, Leadership Quarterly, Human Relations and the British Journal of Management. In addition, he has presented his work at a variety of national and international conferences.

Andrew was a finalist for the Best Paper Award at the 2001 Academy of Marketing Annual Conference and the 2007 Postgraduate Research Prize at Loughborough University. In 2011, Andrew was awarded the Outstanding Reviewer Award from the European Journal of Marketing, and in 2014 he received the Dean's Award for Innovation in Teaching from Aston Business School. He was then a finalist for the Aston Excellence Award for Outstanding Citizenship in 2015, and won a Student Union-sponsored Aston Astonishing Academic Award for most effective use of feedback in Aston Business School in 2016.

Research interests

Andrew’s research interests lie in the areas of services marketing (in both online and offline environments) and research methodology. In particular, he is an expert in the measurement and implementation of service-profit-chain activities, such as service quality, customer satisfaction, service encounter quality, and employee behaviours. Academically, Andrew focuses on issues to do with survey methodology and discriminant validity of latent variables.

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Andrew's teaching is focused in the area of Market Research, with the overall aim of dissuading people of the view that statistics are difficult to understand and implement. He is also a strong supporter of enhancing business's ability to use market research to support their operations. In particular, he seeks to enable SMEs to cost-effectively make better use of their data.

Previously, Andrew has been involved in teaching Marketing Management, International Marketing, Services Marketing, Consumer Behaviour and Advertising, and Research Methods at the undergraduate and postgraduate levels, as well as supervising numerous dissertation projects.

Dr Andrew Farrell
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/3023

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