About
Dr. Paul Williams is a Principal Teaching Fellow in the Department of Digital and Data Driven Marketing at the Southampton Business School.
Research
Research groups
Research interests
- Customer Loyalty
- Customer Satisfaction
- Services Marketing
Current research
Longitudinal Analysis of Service Attitudes in B2B Markets
Brand Charisma in Retail Service Environments
Cross-cultural Analysis of Service Performance
Publications
Teaching
Marketing in the 21st Century
Services Marketing
Strategic Marketing
Biography
Dr. Paul Williams is a Principal Teaching Fellow in the Department of Digital and Data Driven Marketing at the Southampton Business School. Having started in industry with a career in sales and marketing, Paul then built a strong reputation in university higher education. For over 30 years, he has taught on world-class programs, and published internationally recognized research. At the same time, Paul has worked with many leading companies as a consultant, researcher, and executive educator. He has successfully delivered over 60 business-related projects around the world.