The University of Southampton
Southampton Business School
Phone:
(023) 8059 1941
Email:
D.Rasolofoarison@soton.ac.uk

Dr Dina Rasolofoarison MSc, PhD, PGCPP, FHEA

Lecturer in Marketing

Dr Dina Rasolofoarison's photo
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Dina joined Southampton Business School as a Lecturer in Marketing in April 2016. She holds an MSc in Management from ESSEC Business School (France) and a Phd in Marketing from HEC Paris (France).

Dina’s main research interests lie in the areas of visual communication, advertising and media reception, cultural practices, and consumer research. Her doctoral research focused on the effects of cognitive resources impairment on the way consumers perceive and process visual information contained in advertisements.

She conducts other research projects dedicated to visual communication reception, rituals of visual consumption, and advertising processing.

Her work has appeared in the Journal of Consumer Research and has been presented at various international conferences, including the Association for Consumer Research, the American Marketing Association, the European Conference of the Association for Consumer Research, the Consumer Culture Theory conference, or the European Marketing Academy conference.

 

Prior to joining Southampton Business School, Dina was a lecturer at Aston Business School for six years, and prior to that she held positions as junior market researcher and junior product manager in the FMCG industry.

Research

Publications

Teaching

Contact

Research interests

Dina’s main research interests lie in the areas of visual communication, advertising and media reception, cultural practices, and consumer research. Her doctoral research focused on the effects of cognitive resources impairment on the way consumers perceive and process visual information contained in advertisements. She conducts other research projects dedicated to visual communication reception, rituals of visual consumption, and advertising processing.

ARTICLE:

Feiereisen, S., Rasolofoarison, D., de Valck, K., and J. Schmitt (2013), “The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption”, Advances in Consumer Research, 41, 246-247.

Bascoul, G., Schmitt, J., Rasolofoarison, D., Chamberlain, L. and N. Lee (2013), “Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education”, Journal of Marketing Education, 35 (2), 168-180.

Atalay, S.A., Bodur, H.O., and D. Rasolofoarison (2012), “Shining in the Center: Central Gaze Cascade Effect on Product Choice”, Journal of Consumer Research, 39 (4), 848-866.

Atalay, S., Bodur, O., and D. Rasolofoarison (2012), “Center of Shelf Attention: Understanding the Role of Visual Attention on Product Choice”, Advances in Consumer Research, 40, 809-810.

BOOKS AND EDITED WORKS:

Bascoul, G., Schmitt, J., and D. Rasolofoarison (2015). “Consumers’ Biased Perceptions of the Environmental Impact of Products, and Their Influence on Advertising Efficiency”. In The Sustainable Global Marketplace (pp. 400-404). Springer International Publishing.

CONFERENCES:

Feiereisen, S., Rasolofoarison, D., Russell, C.A., and H. Jensen-Schau (2016), “Narrative Navigational Practices in the Digital Age”, Consumer Culture Theory, Lille, France.

Feiereisen, S., Rasolofoarison, D., Russell, C.A., and H. Jensen-Schau (2015), “Narrative Pace Control Practices in the Digital Age: How do People Consume Television (tv) Series?”, European Marketing Academy, Leuven, Belgium.

Feiereisen, S., Rasolofoarison, D., de Valck, K., and J. Schmitt (2013), “The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption”, Association for Consumer Research, Chicago, USA.

Feiereisen, S., Rasolofoarison, D., de Valck, K., and J. Schmitt (2013), “The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption”, European Association for Consumer Research, Barcelona, Spain.

Atalay, S., Bodur, O., and D. Rasolofoarison (2012), “Center of Shelf Attention: Understanding the Role of Visual Attention on Product Choice”, Association for Consumer Research, Vancouver, Canada.

Bascoul, G., Schmitt, J., and D. Rasolofoarison (2011), “Consumers' biased Perceptions of the Environmental Impact of Products: Influence on Advertising Efficiency”, Academy of Marketing Science, Coral-Gables, Florida, USA.

Rasolofoarison, D. (2009), “How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements: an eye-tracking study”, European Marketing Academy Conference, Nantes, France.

Rasolofoarison, D. (2008), “Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing”, AMA Winter Conference, San Diego, USA.

Bascoul, G. , Schmitt, J. , and D. Rasolofoarison (2008), “Disentangle contextual and permanent individual motivations: an application to shopping behavior”, European Marketing Academy, Brighton, United Kingdom.

De Valck, K., Kretz, G., and D. Rasolofoarison (2007), “Showbiz becomes show buzz: how viral diffusion changes the traditional meaning-making process of a rising star”, Consumer Culture Theory, Toronto, Canada. De Valck, K., Kretz, G., and D. Rasolofoarison (2007), “Showbiz becomes show buzz: how viral diffusion changes the traditional meaning-making process of a rising star”, European Association for Consumer Research, Milan, Italy.

Article

Book Chapter

Dina's teaching is focused in the areas of Marketing Communications and Consumer Behaviour. She mostly taught at postgraduate levels.

Dr Dina Rasolofoarison
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number:2/3035

Telephone:(023) 8059 1941
Email:D.Rasolofoarison@soton.ac.uk

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