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The University of Southampton
Southampton Business School
(023) 8059 1947

Dr Fenfang Lin MBA, FHEA, PhD

Lecturer in Marketing

Dr Fenfang Lin's photo

Dr Fenfang Lin is a Lecturer in Marketing within the Southampton Business School at the University of Southampton. She holds a PhD in Marketing from the University of Edinburgh. She is a Fellow of the Higher Education Academy (HEA).
Prior to joining Southampton Business School, Fenfang has taught at the University of Edinburgh Business School to both Undergraduate and Postgraduate. She has working experience in life insurance, retail and HR consultancy industries, as well as becoming an entrepreneur in exporting business.

Her research focuses on strategic marketing, B2B marketing, SMEs branding, organisational capabilities and product innovation. Her research has published in a number of international journals, including Journal of Brand Management, IEEE TAM, and other marketing and management journals.

Research interests

  • B2B & SME Branding
  • Strategic marketing
  • Organisational capability development
  • Product innovation
  • National branding and Country-of-Origin Effect

Dr Fenfang Lin welcomes PhD enquiries in relevant fields, please contact her for further information.

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Dr Fenfang Lin
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Tel: (023) 8059 1947

Room Number: 2/4045

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