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The University of Southampton
Southampton Business School
Email:
H.Frenzen@soton.ac.uk

Dr Heiko Frenzen 

Lecturer in Marketing

Dr Heiko Frenzen's photo

I joined Southampton Business School in January 2016, having held previous posts at Aston Business School, the Bauer College of Business, University of Houston, Texas (USA), and the University of Münster (Germany). I hold a PhD in Marketing (Dissertation title: “Sales Teams: Their Design and Factors for Success”) from WHU – Otto Beisheim School of Management in Vallendar (Germany). I also hold a Master’s degree in Business Administration from the University of Kiel (Germany).

My primary research interests lie in the following areas:

My research activities are strongly motivated by the desire to work with companies on managerially relevant problems and to deliver results that will ultimately help companies improve their existing practices and strategies.

Research interests

  • Personal Selling and Sales Force Management
  • Business-to-Business Marketing
  • Organizational Issues at the Sales-Marketing Interface
  • Management of Teams
  • Direct Marketing

Applications from PhD candidates are welcome in all of the above areas. If you would like to talk about your research ideas, please feel free to contact me.

Dr Heiko Frenzen
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

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