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Southampton Business School

Mr Tim Macer 

Visiting Senior Fellow

Mr Tim Macer's photo

Mr Tim Macer is Visiting Senior Fellow within Southampton Business School at the University of Southampton.

Tim Macer is the founder of meaning ltd and is the company's principal consultant. He has worked for over 25 years in the field of information technology for marketing and opinion research. Prior to forming the company in 1993, he was Director of Customer Services for a research software firm and before that, a software programmer and a data processing specialist. Tim has established a reputation internationally as an authoritative, independent analyst and commentator on software for survey research, and is often called on by industry bodies to provide an independent perspective on the subject. He is a member of the editorial advisory board for the International Journal of Market Research, a full member of the Market Research Society (MRS), serves on the committee of the Association for Survey Computing (ASC) and is presiding judge for the annual ASC/MRS Technology Effectiveness Award. As a writer, Tim contributes regularly to two industry-respected magazines - Research magazine in the UK and Quirk's Review in the USA - on software and technology, and has published numerous papers and articles on research technology and software. In 2006, Tim was appointed Visiting Senior Fellow at the University of Southampton, where he is involved in research in the field of marketing analytics.

Mr Tim Macer
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK
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