Dr Weisha Wang BSc, MSc, PhD
Lecturer in Marketing

I am a lecturer in Marketing at Southampton Business School. I completed my Bachelor degree in Management (Accounting and Finance), MSc in Marketing, and PhD in Marketing from the University of Manchester.
I am an enthusiastic and passionate lecturer, have received various awards including Staff Achievement Award, Vice-Chancellor Teaching Award, Winner of Best Academic Support and Pastoral Support.
My research interests are in the fields of consumer psychology, international marketing, social media marketing, branding strategy, and advertising.
My research has been published in various journals including International Marketing Review, Technological Forecasting and Social Change, Frontiers in Psychology, Journal of Visual Communication and Image Representation, and Canadian Social Science.