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The University of Southampton
Southampton Business School

Marketing, Reputation and Customer (EDP event) Event

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Date:
15 - 16 February 2018
Venue:
Chilworth Manor

For more information regarding this event, please telephone Paul Bennett on 023 8059 6892 or email paul.bennett@soton.ac.uk .

Event details

Executive Development Programme Event

Programme overview

Key Learning Outcomes

  • What does a great customer experience look like?
  • How to move from being market driven to market driving
  • How much customer/client energy do you burn?
  • How much value do you really add?  

Content & Learning Styles 

The programme will combine research findings with unique insights and thought provoking presentations to stimulate in-depth discussions.

Peer learning is a big part of the programme and you will be given every opportunity to share ideas and learn not only from the speaker but also from others in the group. 

The programme will include practical group work to benchmark current practices within your organisation.  

Cost: £1000 plus overnight accommodation at Chilworth Manor if required

Speaker information

Professor Moira Clark,Henley Business School,Moira is Professor of Strategic Marketing at Henley Business School. She is also the Director of Enterprise & Applied Research Centres which include: The Henley Centre for Customer Management, The Knowledge Management Forum, The John Madejski Centre for Reputation and Relationships, and The Henley Centre for Sustainable Enterprise. Moira is a strategic advisor to a number of leading UK and European companies across all business sectors and geographies. Her major area of research and consulting is in Customer Management, Customer Retention and Internal Marketing. She has worked extensively in the area of culture and climate, its impact on retention and loyalty and the critical linkages between employee behaviour and customer retention. She has published widely on this subject and is co-author of Relationship Marketing for Competitive Advantage, Winning and Keeping Customers and Relationship Marketing: Strategy and Implementation. Moira is a judge for the prestigious Sunday Times UK Customer Experience Awards. Her book 'Business Success through Service Excellence' examines the crucial factors needed to achieve and maintain service excellence.

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