Sylvian Jesudoss MSc Digital Marketing, 2016

Although I had an engineering degree and an MBA and was working in Chennai in India in marketing, I felt I needed to know more about the strategic developments in digital marketing.

I carried out an extensive search online for the best university and chose Southampton as it was higher in the rankings.

Right from the start of my first lecture, I knew I had made the right decision because it changed my whole perspective of marketing. To succeed in business in the 21st century you have to be aware of what’s happening now and the theories that underpin. Up until then I had been more operational than strategic, this degree completely changed my outlook on marketing in digital world.

Alongside my studies, I got involved with the DigiChamps initiative, supporting lecturers and students in other parts of the university to use digital resources such as social media as engagement tools to communicate their research and other projects. I worked with colleagues in Physics and rewrote a website along with another Digichamp for one of the research groups.

Currently I’m using my new knowledge in consultancy projects for some companies in India but I’m considering taking my studies further with a PhD.

Interested in studying our MSc Digital Marketing degree? Visit our course page