Ms Arya Zhao BSc, MSc, AFHEA

Postgraduate research student

Arya is a 3rd year PhD student in Marketing working under the supervision of Rob Angell and Steve Chen .

Arya is researching consumer behaviour in relation to food products. In her current studies she aims to understand how the use of amplifying language, specifically maximisers, affects the perception of health and nutrition claims on food product packaging, and how this in turn affects consumers’ choices.

For the 2019-2020 academic year, Arya attended the CFR Research School in Retailing, at the Stockholm School of Economics, aimed at developing skills for industry-relevant research in retailing. Prior to commencing her PhD studies, Arya graduated with a BSc in Finance, and was awarded a Distinction in her MSc in Business Analytics and Management Science at the University of Southampton.