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The University of Southampton
CORMSIS Centre for Operational Research, Management Sciences and Information Systems

"Economies of collaboration in build‐to‐model operations" -- Talk by Philip Hedenstierna (University of Liverpool) Event

16:00 - 18:00
10 October 2019
Room 3043, Building 2, Southampton Business School, University of Southampton, Highfield Campus, SO17 1BJ

For more information regarding this event, please email Konstantinos Katsikopoulos at .

Event details

Direct digital manufacturing allows parts to be fabricated directly from 3D design files that can be sent electronically to any manufacturer for production, quickly,at low transaction cost. This changes how supply chains can be configured, opening up for partnerships or networks that are based on a general manufacturing capability, rather than on delivering specific products. These new partnerships can be scaled up and down rapidly based on need. Based on a case study of 3D printing firm Shapeways, and 3PL provider Panalpina, we shall see the collaborative economies generated by their partnership, the benefits of an improved practice, bidirectional partial outsourcing, and how direct digital manufacturing and this practice can lead to profitability in markets that would be unprofitable for conventional manufacturing.

Speaker information

Carl Philip T. Hedenstierna, University of Liverpool, is a Lecturer in Operations and Supply Chain Management at the University of Liverpool Management School. He obtained his PhD from Cardiff Business School, where he explored the effect of planning cycles on manufacturing system performance. Currently, he investigates how to use data and technology to make better decisions in the face of uncertainty. Dr Hedenstierna takes a particular interest in solving real-world problems using novel estimation and control methods for profit, demand satisfaction, and the avoidance of waste. He has conducted research with and advised companies in several sectors, including grocery retailing, consumer 3D printing, consumer packaged goods, and the automotive sector. Dr Hedenstierna’s research has been published in journals including the Journal of Operations Management, the European Journal of Operational Research, and the International Journal of Production Economics.

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