The University of Southampton
Courses

ARTD1080 Digital Fashion Practices

Module Overview

Digital Fashion Practices introduces and explores contemporary visual communication and digital practice within the fashion industry. It is a core module, designed to provide you with a practical introduction to the fundamental digital tools, software and resources that may be applied to the creation, manipulation and presentation of fashion media and imagery.

Aims and Objectives

Module Aims

• To provide you with a practical introduction to the Adobe Creative Suite, and its application to fashion • To enable you to explore digital media for fashion by importing, creating and manipulating image files • To explore and use layout and composition to communicate your ideas

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • The roles and processes employed in contemporary fashion imagery
  • The fundamentals of composition, layout and typography as they relate to digital interactive and printed presentation boards for fashion
  • Methods of selecting, organising and utilising original and found fashion imagery
  • How to make use of electronically available resources to inform your research and the development of your practical work
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Begin to evaluate different digital media and their application to defined fashion outcomes
  • Critically evaluate the context and use of collected information in relation to set tasks or projects
  • Explore methods of structuring, linking and communicating your ideas
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Communicate your ideas through visual presentation formats
  • Identify, select and interpret information from a variety of sources
  • Organise your time and plan your workload effectively
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • Demonstrate a practical ability to use and apply taught digital design software for fashion outcomes in relation to set tasks and projects
  • Demonstrate your ability to utilise a variety of digital tools in the production of your work including printers and scanners
  • Manage the processes involved in developing a digital fashion portfolio

Syllabus

Introduction to Digital Fashion Practices is a core module. This module has been designed to provide you with a practical introduction to the fundamental digital tools, software and electronic resources that may be applied to the creation, manipulation and presentation of fashion imagery. Through workshop inductions, you will learn how to use a variety of hardware tools including scanners and printers, as well as the potential application of digital camera imagery. You will learn the interface of CAD software used in fashion and their main features, attributes and functions to enable you to generate, import and retouch image files. Techniques including tracing, digital collage and colour manipulation enable you to apply creativity into your presentations. You will begin to evaluate different digital media and acquire a developing understanding for their different fashion applications. This module will embed a practical knowledge and understanding of ICT as an integral component of your studies. You will be actively encouraged and given the opportunity to extend and update your skills learned in this module and apply them to future projects and presentations. You will be encouraged to attend a UK study visit to enhance your understanding of issues covered in this module. There will be a visual research field trip to London where you will be asked to explore a particular area of the city. You will need to record and present your findings. These findings will form the basis for the construction of a digital project. As study trips are self-financed it is understood that it may not be possible for all students to attend for financial or other reasons. Under these circumstances an alternative comparable study visit is possible.

Learning and Teaching

Teaching and learning methods

Teaching methods include • Project briefings • Workshop inductions • Technical demonstrations • Group tutorials Learning activities include • Workshop inductions • Technical demonstrations • Group discussion • Online subscription resources • Workshop based learning • Peer group learning • Study Visit

TypeHours
Practical classes and workshops24
Wider reading or practice74
Preparation for scheduled sessions24
Completion of assessment task20
External visits8
Total study time150

Resources & Reading list

adobe.

Bergström B (2008). Essentials of Visual Communication. 

Beyond visual.

wgsn.

Smith B (2008). Pro Digital Fashion Photography: A Complete Reference Guide to the Tools and Techniques of Successful Digital Fashion Photography. 

Wheeler A (2009). Designing Brand Identity. 

Blackboard.

retaildesignblog.

Lynda.

Ingledew J (2011). The A - Z of Visual Ideas: How to Solve any Creative Brief. 

Spekermann E and Ginger E.M (2003). Stop Stealing Sheep and Find Out How Type Works. 

Kordes Anton K and Cruise J (2014). Adobe InDesign CC Classroom in a Book. 

Assessment

Formative

Individual project

Summative

MethodPercentage contribution
Portfolio with supporting report  (2250 words) 100%

Repeat

MethodPercentage contribution
Portfolio with supporting report  (2250 words) 100%

Referral

MethodPercentage contribution
Portfolio with supporting report  (2250 words) 100%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Travel Costs for placements

The Research trip to London is recommended and incurs additional cost to the student. If you are unable to attend, it is your responsibility to fulfil the research in another city, following the same guidelines. Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/ recommended text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

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