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The University of Southampton

ARTD2090 Fashion Chain Management

Module Overview

This module builds upon your introductory knowledge and skills acquired during Part 1 & your more recently developed knowledge of range building in semester 1 of Part 2. You will develop a critical understanding of fashion chain management in the context of product supply from source to consumer. As part of this you will consider the future role of a physical retailing space and its place in distributing fashion product to the end consumer. You will develop your knowledge through a teaching scheme of work from Supply Chain Management, The Changing Retail Environment, International Retail Development and Retail Modes of Entry. Students will be provided with lectures to guide research and will be expected to contribute to their learning through a programme of student led collaborative learning topics.

Aims and Objectives

Module Aims

• to develop your critical understanding of fashion retail logistics and supply chain management in the changing retail environment; • to acquire a more developed understanding of distribution strategy and process and managing the global pipeline for fashion; • to understand theoretical and operational practices of fashion retail management and their inter- relationships; • to develop the ability to apply strategic thinking to contemporary issues impacting on fashion supply chain management.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • critically evaluating supply chain management and distribution strategies in a range of organisation types with consideration of contemporary issues impacting on fashion organisations;
  • supply chain management tools and techniques of analysis necessary n the evaluation of supply chain and operational effectiveness;
  • performance management for fashion retail including people, systems, marketing and financial.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply critical and analytical skills and methodologies to problem solving situations and tasks;
  • make independent judgements in the selection and use of fashion management resources and market information;
  • critically reflect on your own work and be able to demonstrate the effective application of research skills.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • evaluate your strengths and weaknesses and develop own fashion management criteria;
  • manage your workload effectively with a high level of flexibility and autonomy;
  • work effectively within a learning group and be able to develop working relationships.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • assess a variety of different supply chain management strategies for fashion brands and be able to propose operational enhancements or modifications;
  • construct and present a fashion business report;
  • apply strategic and creative thinking skills and methodologies appropriate for fashion supply chain.


This module will equip you with a critical understanding of the fashion supply chain and enable you to undertake a business report for a fashion brand or organisation. Building on your knowledge, skills and appreciation of fashion brands, distribution, consumer buyer behaviour, design, trends and methods of promotion from part one, you will consider and evaluate the fashion retail sector by looking at strategies of supply chain management with particular emphasis on the contemporary issues affecting global fashion retailers. Lectures will be supplemented by group seminars and discussions that are designed to encourage you to critically debate a range of contemporary and technological contexts and developments in relation to the evolving fashion pipeline including developing logistical approaches for the internationalisation of fashion retailing and fashion brand management. Working more autonomously, you will be expected to extend your use of text-based and electronic resources and utilise the library’s subscription services where appropriate to support your learning.

Special Features

This module will include a number of UK field trips, such as a retail trade show, factory visit and retail experience research. Visiting lecturers will be introduced to enhance the teaching of the module in specialist areas.

Learning and Teaching

Teaching and learning methods

Teaching methods include • Lectures • Seminars • Project briefings • Tutorials Learning activities include • Lectures • Seminars • Case studies • Group discussion • Library resources • Subscription resources • Peer group learning

Practical classes and workshops34
Preparation for scheduled sessions56
External visits16
Completion of assessment task216
Wider reading or practice48
Total study time450

Resources & Reading list

Halepete, J (2011). Retailing in Emerging Markets. 

Journal of Visual Communication. JOURNALS

Kunz, G & Garner, M (2011). Going Global: The Textile & Apparel Industry. 

Journal of Purchasing & Supply Management. JOURNALS



Journal of Supply Chain Management. JOURNALS


Burns, L, Mullet, K & Bryant, N (2011). The Business of Fashion: Designing, Manufacturing & Marketing. 

Morgan T (2011). Visual Merchandising: Window and In-Store Displays for Retail. 


Hines T (2007). Fashion Marketing: Contemporary issues. 

Fernie J, Fernie S and Moore C (2003). Principles of Retailing. 

Supply Chain Management: An International Journal. JOURNALS



Fashion Logistics: Insights into the Fashion Retail Supply Chain. 

Journal of Fashion Marketing and Management. JOURNALS

International Journal of Physical Distribution & Logistics Management. JOURNALS

International Journal of Clothing Science & Technology. JOURNALS

Kent, T, Omar (2003). Retailing. 

Journal of Service Theory & Practice. JOURNALS



Interim Report


MethodPercentage contribution
Illustrated report  (4500 words) 100%


MethodPercentage contribution
Illustrated report  (4500 words) 100%


MethodPercentage contribution
Illustrated report  (4500 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Books and Stationery equipment

All students should ensure they have constant access to: - Fernie, J & Grant, D. (2015) Fashion Logistics: Insights into the Fashion Retail Supply Chain Kogan Page - Morgan T (2011) Visual Merchandising: Window and In-Store Displays for Retail Laurence King as these will be used on a regular basis throughout the module. Approximate cost for both texts is £65.

Field Trips

Students will also be required to pay for the cost of travel for field trips. This will equate to 2-3 trips to London.


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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