The University of Southampton
Courses

ARTD2090 Fashion Chain Management

Module Overview

This module builds upon your introductory knowledge and skills acquired during Part 1 & your more recently developed knowledge of range building in semester 1 of Part 2. You will develop a critical understanding of fashion chain management in the context of product supply from source to consumer. As part of this you will consider the future role of a physical retailing space and its place in distributing fashion product to the end consumer. You will develop your knowledge through a teaching scheme of work from Supply Chain Management, The Changing Retail Environment, International Retail Development and Retail Modes of Entry. Students will be provided with lectures to guide research and will be expected to contribute to their learning through a programme of student led collaborative learning topics.

Aims and Objectives

Module Aims

- To develop your critical understanding of fashion retail logistics and supply chain management in the changing retail environment - To acquire a more developed understanding of distribution strategy and process and managing the global pipeline for fashion - To understand theoretical and operational practices of fashion retail management and their inter- relationships - To develop the ability to apply strategic thinking to contemporary issues impacting on fashion supply chain management

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Critically evaluate supply chain management and distribution strategies in a range of organisation types with consideration of contemporary issues impacting on fashion organisations
  • Supply chain management tools and techniques of analysis necessary n the evaluation of supply chain and operational effectiveness
  • Performance management for fashion retail including people, systems, marketing and financial
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Apply critical and analytical skills and methodologies to problem solving situations and tasks
  • Make independent judgements in the selection and use of fashion management resources and market information
  • Critically reflect on your own work and be able to demonstrate the effective application of research skills
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Evaluate your strengths and weaknesses and develop own fashion management criteria
  • Manage your workload effectively with a high level of flexibility and autonomy
  • Work effectively within a learning group and be able to develop working relationships
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • Assess a variety of different supply chain management strategies for fashion brands and be able to propose operational enhancements or modifications
  • Construct and present a fashion business report
  • Apply strategic and creative thinking skills and methodologies appropriate for fashion supply chain

Syllabus

This module will equip you with a critical understanding of the fashion supply chain and enable you to undertake a business report for a fashion brand or organisation. Building on your knowledge, skills and appreciation of fashion brands, distribution, consumer buyer behaviour, design, trends and methods of promotion from part one, you will consider and evaluate the fashion retail sector by looking at strategies of supply chain management with particular emphasis on the contemporary issues affecting global fashion retailers. Lectures will be supplemented by group seminars and discussions that are designed to encourage you to critically debate a range of contemporary and technological contexts and developments in relation to the evolving fashion pipeline including developing logistical approaches for the internationalisation of fashion retailing and fashion brand management. Working more autonomously, you will be expected to extend your use of text-based and electronic resources and utilise the library’s subscription services where appropriate to support your learning.

Special Features

This module will include a number of UK field trips, such as a retail trade show, factory visit and retail experience research. Visiting lecturers will be introduced to enhance the teaching of the module in specialist areas.

Learning and Teaching

Teaching and learning methods

Teaching methods include - Lectures - Seminars - Project briefings - Tutorials Learning activities include - Lectures - Seminars - Case studies - Group discussion - Library resources - Subscription resources - Peer group learning

TypeHours
Wider reading or practice48
Tutorial20
Completion of assessment task216
Seminar18
Fieldwork24
Practical classes and workshops34
Preparation for scheduled sessions56
Lecture18
Total study time434

Resources & Reading list

Fashion Marketing: Contemporary issues. 

Supply Chain Management: An International Journal. JOURNALS

Retailing in Emerging Markets. 

Going Global: The Textile & Apparel Industry. 

Fashion Logistics: Insights into the Fashion Retail Supply Chain. 

Journal of Purchasing & Supply Management. JOURNALS

Journal of Fashion Marketing and Management. JOURNALS

Drapers. PERIODICALS & MAGAZINES

Fernie J, Fernie S and Moore C (2003). Principles of Retailing. 

stylesight.

International Journal of Clothing Science & Technology. JOURNALS

Journal of Visual Communication. JOURNALS

International Journal of Physical Distribution & Logistics Management. JOURNALS

Journal of Supply Chain Management. JOURNALS

Journal of Service Theory & Practice. JOURNALS

businessoffashion.

Visual Merchandising: Window and In-Store Displays for Retail. 

Burns, L, Mullet, K & Bryant, N (2011). The Business of Fashion: Designing, Manufacturing & Marketing. 

wgsn.

Retailing. 

Marketing Week. PERIODICALS & MAGAZINES

Retail Week. PERIODICALS & MAGAZINES

Assessment

Formative

Tutorial

Summative

MethodPercentage contribution
Illustrated report  (4500 words) 100%

Repeat

MethodPercentage contribution
Illustrated report  (4500 words) 100%

Referral

MethodPercentage contribution
Illustrated report  (4500 words) 100%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Books and Stationery equipment

All students should ensure they have constant access to the two highlighted texts above, as these will be used on a regular basis throughout the module. Approximate cost for both texts is £65.

Travel Costs for placements

Students will also be required to pay for the cost of travel for field trips. This will equate to 2-3 trips to London.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

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