The University of Southampton
Courses

MANG6195 Strategy

Module Overview

The module aims to provide an overview of the relevant theories, tools and techniques in corporate, competitive and international business strategy focusing on strategic analyses, strategy formulation, strategic actions/choices and strategy implementation. You will be encouraged to analyse and think critically as well as apply some of the introduced concepts and tools.

Aims and Objectives

Module Aims

• The module aims to enable students to understand what strategy is, what having a clear strategy does for a business and what is required to evaluate existing strategy within an organisation. • The importance of rigorous analysis to generate a solid evidence base is stressed, as is the use of that evidence to support the development of strategy. • The module also aims to help students gain an understanding of the process of strategy development and the appropriate use of the tools of strategic analysis.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • What strategy is;
  • The important concepts and techniques of strategic analyses, strategic decision-making and strategic choices in corporate and international business;
  • The relevant strategy concepts in theory and practice;
  • The strength and weaknesses of strategic management.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Analyse critically different strategic concepts and tools on company specific issues;
  • Synthesise relevant strategic issues in theory and practice;
  • Deploy appropriate tools and techniques to analyse and understand the strategic position of the organisation.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Demonstrate the ability to persuade, convince and argue effectively;
  • Manage time and tasks effectively in the context of individual study and group work activities and take responsibility for carrying out agreed tasks;
  • Prepare and make effective business presentations;
  • Communicate in writing or orally (ideas, knowledge, arguments or proposals) with brevity and clarity).
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • Analyse critically different strategic concepts and tools on company specific issues;
  • Synthesise relevant strategic issues in theory and practice;
  • Deploy appropriate tools and techniques to analyse and understand the strategic position of the organisation.

Syllabus

• Defining & Understanding Strategy • Overview of different Strategy Theories, Tools & Techniques in Strategy Formulation • Strategic Context & Strategic Analyses • Strategic Capability • Strategic Decision Making in the Firm • Overview of Strategic Choices • Organising for Success • Strategy Implementation

Learning and Teaching

Teaching and learning methods

Teaching methods include: The module will be taught through a range of methods such as lectures, class discussions, guided background reading, small group work followed by group presentations and discussions, exploration of case studies, papers, newspaper articles and videos. Internationalisation: Global industries, multinational companies and International influences on competitive advantage do all play a role in the understanding of emerging strategies in leading organisations. Essential to understanding international strategies is the articulation of the student’s country-specific factors through presentations and discussions. Learning activities include: • Group interactions • Independent reading from a recommended bibliography • Private study and library based research

TypeHours
Teaching30
Independent Study70
Total study time100

Resources & Reading list

Johnson, G., Scholes, K.& Whittington, R (2008). Exploring Corporate Strategy. 

Hitt, M. A., Ireland, R. D. and R. E. Hoskisson (2003). Strategic Management - Competitiveness and Globalization. 

Mintzberg H., Ahlstrand B. and Lampel J. (1998). Strategy Safari. 

Assessment

Summative

MethodPercentage contribution
Group Coursework  (1500 words) 40%
Individual assignment  (1500 words) 60%

Repeat

MethodPercentage contribution
Individual assignment  (1500 words) 100%

Referral

MethodPercentage contribution
Individual assignment  (1500 words) 100%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Textbooks

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/recommended text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

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