Skip to main navigationSkip to main content
The University of Southampton
Social Statistics and DemographyPart of Economic, Social & Political ScienceOur research

Research Group: Survey Methods in a digital age

Digitat age
Digital age

Group Overview Online Survey Research Group

Related Projects
1.      Understanding survey response behaviour in a digital age:Mixed-device online surveys and mobile device use
2.      The future of online surveys: Evaluating data quality in the UK probability-based online panel

We live in a digital age with a high level use of technologies in everyday life. Surveys have also started to adopt technologies including mobile devices for data collection. There is a big move in the direction of online data collection in the UK, including the plan to collect 75% of household responses through online data collection in the UK 2021 Census.  However, evidence is needed to demonstrate that the online data collection strategy will work in the UK and to understand how to make it work effectively. Unfortunately, not much is known about online data collection in the UK and specifically about the use of mobile devices in online (or web) survey data collection. 

Professor Gabriele Durrant together with Dr Olga Maslovskaya have currently been awarded two grants to conduct work on online surveys in the UK. Gabriele is a Principal Investigator (PI) and Olga is a Co-Investigator (Co-I) on an 18 months NCRM Collaborative Methodological Research and Training Project (NCRM Innovation Fund) “The future of online surveys: Evaluating data quality in the UK probability-based online panel”.  They will be working together with colleagues from NatCen to analyse data quality in the UK probability-based online panel.  Olga is the PI and Gabriele and Professor Peter WF Smith are the Co-Is on an 18 months ESRC Secondary Data Analysis Initiative grant “Understanding survey response behaviour in a digital age: Mixed-device online surveys and mobile device use”.  The main aims of this project are to study participants’ online survey choices and behaviour as a social phenomenon and to examine the data quality issues associated with this behaviour in mixed-device online surveys. This project explores differences in a range of devices used by respondents in online surveys (desktop (PC), laptop, tablet and mobile phone (smartphone)) with a special focus on mobile devices.


 

Professor Gabriele Durrant

Dr Olga Maslovskaya

Professor Peter WF Smith

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×