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The University of Southampton
Dynamic Pricing in the Ferry Industry

Industrial experts

Our project involves a number of experts from various industrial partners who have extensive experience in the revenue management area. They will be able to provide inputs for the academic team to shape and plan the project direction which ensures the project outputs would be relevant to Revenue Management practitioners. Through closely working with these experts, we commit to bring impact and knowledge exchange to a wider community.


P&O Ferries

Simon King


Red Funnel


Lee Hudson, Revenue Director

Alexander Strong, Revenue Manager





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