Skip to main navigation Skip to main content
The University of Southampton
Film Part of Humanities

Professor Malcolm Cook shortlisted for the BAFTSS Best Edited Collection Award

Published: 4 March 2021

We are pleased to announce that our colleague, Associate Professor Malcolm Cook's co-edited collection with Professor Kirsten Moana Thompson, titled Animation and Advertising, has been shortlisted for the BAFTSS Best Edited Collection Award. This is the first book to examine the pervasive and mutually influential connections between animation and advertising.

Utilising rational communication and emotional appeal in complex ways, animated advertising engages our attention, invites our affection and nostalgia, and persists in our memory. Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In fifteen original case studies, Animation and Advertising addresses the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reconsiders the economic, ideological and aesthetic histories of famous and lesser known animation studios and artists by examining their work in sponsored animation through wider frameworks of psychological appeal and communicative strategy. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by graphic, print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day.

Privacy Settings