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The University of Southampton
Geography and Environmental Science

Research project: Higher welfare salmon

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Sainsbury’s salmon is certified by Freedom Food, the RSPCA’s farm animal welfare scheme and is farmed in Scotland by Marine Harvest. Scottish Freedom Food salmon is unique – it is the only farmed fish in the world that is labeled as higher welfare, and no wild fish is.

This PhD research project aims to develop an understanding of the success of higher welfare salmon and is mainly funded by the Economic and Social Research Council with additional funding from Sainsbury’s. Freedom Food, Marine Harvest and CEFAS (Centre for Environment, Fisheries and Aquaculture Science) are also project partners. The research focuses on the Sainsbury’s/Marine Harvest/Freedom Food farmed salmon supply chain in particular due to the support these organisations have offered. It is being conducted Julia Walker, alongside supervisor, Dr Emma Roe.

  • What do you think about higher welfare salmon?
  • What is different about higher welfare salmon?
  • Why is it commercially successful?

With your help, this research project will try to answer these questions and others. It aims to understand how people - those who work to produce salmon and those who eat salmon - interact with this fish in this higher welfare supply chain, also how empathy may play a part in fish welfare.

Please contact me to find out how you can get involved and to register your interest


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