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The University of Southampton
Health Sciences

Marketing news

As part of the planning process we were asked to write a Marketing plan for 2012/2013 and also a longer term marketing strategy for the Faculty.

The documents are to support the Faculty's on-going strategy and objectives. Both were presented to the Exec team in April and have been signed off. Both documents are available for you to view at the following location:

J:\Health Sciences\Marketing and Communications\Marketing Plans\Marketing Plans\2012 2013

Please do have look if of interest and I am happy to discuss any of the content and would welcome feedback.

There is a lot of work going on in marketing in different areas at the moment. We are supporting the launch of several new programmes in the Faculty's PG provision. This entails creating marketing materials, advertising, emails targeting specific groups to raise awareness, web presence and beginning the process of building our search engine optimisation for those programmes. This work enables prospective students to find our programmes easily when they search on the internet.

We have completed some work with the CPELC Research Group to help increase their profile and promote their work when group members are at conferences and at networking events. In addition we are currently working on a website for them to improve their web presence.

With regards to conferences the Recruitment team have booked come stands at high profile conferences that we can use as PG recruitment opportunities. The Marketing team support this by ensuring that we have the right promotional materials to support these efforts.

Our Facebook pages continues to gather momentum with over 400 fans to date. This vehicle is becoming more and more important as a vehicle for Faculty news for students. We would really encourage students and staff alike to 'like' the page so that they receive updates and news.

The second phase of Search engine optimisation is now complete. This work is about improving our natural rankings with Google, so where we appear on Google when people make certain key word searches. Our UG programmes have improved significantly with most now showing on the 1st page of Google. There is still some work to be completed on PG but in the meantime here are some highlights:

Keyword/phrase Position Page
Adult nursing degree 10 1
BMid course 6 1
BMid degree 6 1
Child nursing course 4 1
Child nursing degree 5 1
Health visitor degree 6 1
Mental health nursing course 9 1
Mental health nursing degree 5 1
Midwife course 11 2
Midwife degree 11 2
Nursing course 3 1
Nursing degree 6 1
Occupational therapy course 5 1
Occupational therapy degree 5 1
Physiotherapy degree 5 1
Podiatry course 8 1
Podiatry degree 10 1
Public health degree 6 1
MSc in nursing 18 2
MSc Physiotherapy course 4 1
MSc public health degree 4 1
Nusing masters 3 1
Physiotherapy masters degree 4 1
MSc midwifery 19 2
MSc health visitor 7 1
Healthcare management masters 10 1
Midwifery masters 7 1
MRes clinical research 13 2

We are also working with the Universities of Surrey, Brighton and Oxford Brookes to produce a joint mental health nursing brochure which details courses and career opportunities. This is to help promote mental health nursing as a subject but also as a career.

The University-wide 60@60 project is beginning to take pace and one of the four chosen Faculty successes is about to be commissioned. The Macmillan survivorship project is being filmed as a talking heads piece that will be used in promotional activity in and around campus. The other 3 are being developed by the central Marketing and Comms team. The 60@60 website can be found at: http://60.southampton.ac.uk/ . The Faculty of Health Sciences has success numbers 16, 17, 19 and 43.

We continue to work closely with the media team and with the help of Rebecca Whitehead, our freelance copywriter we are picking up on stories and ensuring that they are pushed through the right channels to get coverage both internally and externally. We would encourage you to let any of us know of anything that you think may be of interest to help raise Faculty profile. Rebecca recenlty organised two further drop in sessions where many academics met her in person to talk about projects, ideas and news stories. But please drop by on any Thursday to discuss stories with Rebecca or drop her a line R.Whitehead@soton.ac.uk.

There is much much more going on but hopefully this gives you an overview of some of our key projects!

Please do email me or the team if you need any information.

Sarah Maillard-Salin, Senior Marketing Manager, Communications and Marketing

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