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The University of Southampton
Interdisciplinary Centre for Law, Internet and Culture (iCLIC)

How Google fights online copyright infringement Event

Jennifer Bernal, Google in London
Time:
09:00
Date:
15 December 2017
Venue:
Building 6, Room 1077

Event details

Jennifer Bernal, Public Policy Manager at Google in London, will be hosted by the IP law students to discuss with them both the relevant tools that Google has developed to contrast online copyright infringements and the challenges facing effective online enforcement. All are welcome to attend, but if you are not an IP student please contact Dr Eleonora Rosati (e.rosati@soton.ac.uk).

Speaker information

Jennifer Bernal, Public Policy Manager, Google in London, Thanks to the Internet, it’s never been easier to create, share, and access content – with tremendous benefits for creators and consumers alike. At the same time, online piracy remains a challenge. Google works to tackle it across different kinds of platforms with massive reach – whether it's YouTube, with its 400 hours of content uploaded every minute, or Google Search, which indexes trillions of addresses on the web. This talk will cover how the company approaches copyright enforcement, including through the development and maintenance of anti-piracy systems that are efficient, effective, and scalable, and the creation and amplification of convenient and legitimate alternatives to piracy.

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